Adam & Eve/DDB demonstrates the power Dreamies has over the nation’s cats with a new campaign showing how just one shake of a pack of Dreamies can instantly win over any feline.The campaign sees the launch of Adam & Eve/DDB’s new ‘All It Takes Is A Shake’ global brand line for Dreamies, which launched initially in the UK in January 2019, and will be followed by the US, Australia and Europe later in the year.In a series of TV and online videos called ‘Cat Borrowers’, non-cat owners are shown exploiting the irresistible power of Dreamies to win the affections of their neighbours’ cats.In one spot, a girl whose mother won’t let her have a cat is shown luring a handsome Calico in through a window with just one shake of Dreamies. In another, a would-be lothario uses the Dreamies pack shake to tempt some neighbourhood cats onto his sofa so he can seem more attractive to his cat-loving date. The third ad features an elderly nosey neighbour who uses Dreamies to get cats over to visit.The ‘Cat Borrowers’ campaign is being integrated across channels, running on television and online, and backed by sampling and point-of-sale materials.CreditsClient: Mars PetcareBrand: DreamiesProject/Campaign name: All It Takes Is A Shake: Cat BorrowersClient:Emily Dowling (Global Brand Director)Natalia Ball (Global Brand Director)Sarah Woods (Brand Director, Mars Canada)Maria Noriega (Brand Manager, Mars Canada)Chief Creative Officer: Richard BrimCreative Directors: Simon Vicars, Andre SallowiczCopywriter: Simon VicarsArt director: Andre SallowiczAgency producer: Stephen MeadPlanner: Milla McPheeGroup Managing Director: Fiona McArthurManaging Partner: Charlotte CookBusiness Director: Jaimee KerrAccount Director: Adam PatelAccount Manager: Sofia von Stieglitz PérezAccount Executive: Clive OlamijuDesigner/Typographer: Danny TompkinsMedia agency: MediacomProduction Company: BlinkExecutive Producer: Paul WestonProducer: Andrew StudholmeDirector: Nick BallD.O.P: Stephen Keith RoachEditing Company: StitchEditor: Leo KingPost Production: Coffee&TVColourist: Richard Fearon @ MPCAudio Post Production: John Clarke @ Factory