Hidden Valley Ranch’s new campaign, 'You Either Love It or You Really Love It,' is a shift for the brand as it celebrates the love consumers have for their original ranch flavor. The integrated campaign, which launches with two TV spots, 'Airport' and 'Shirt,' created by Mcgarrybowen, produced by RSA Films, and directed and narrated by Zach Braff (Scrubs, Garden State), features the passion Hidden Valley Ranch super fans have for the delicious condiment, dip, and seasoning.In addition to the TV spots, Hidden Valley Ranch will be celebrating the joy of ranch with their fans throughout the year. Expect to see Hidden Valley Ranch embracing and engaging with consumers every day with programs like Ranchology Rewards and on special occasions like #nationalpizzaday and, of course, on a day that for Hidden Valley Ranch is larger than life, National Ranch Day. The campaign pays homage to the super fan and underscores the surprising, saucy, and unapologetic nature of Hidden Valley Ranch.These super fans will be surprised to see their beloved HVR brand with a “starring role” in the Jan. 24 episode of ABC’s A Million Little Things. The hit ABC show will feature Hidden Valley Ranch as part of the storyline, when character Rome Howard (Romany Malco) is shown pitching the Hidden Valley Ranch ad concept to a group of clients in a conference room. Braff, also a confessed super fan of the brand, wanted to direct this campaign for its irreverent humor. He had so much fun, he wanted to narrate the tag as well. His HVR passion is apparent when he is seen wearing a Ranch sweatshirt in this Instagram post.CreditsClient: Clorox, Hidden Valley RanchVP/General Manager: Jon SchlesingerMarketing Director: Jacquie KleinAssociate Marketing Director: Kristin FlemingAssociate Marketing Manager: Camila VigdorAssociate Marketing Manager: Ashley MilesAssociate Director, Brand Engagement: Vicki HaberAssociate Director, Brand Engagement Channel Lead: Sandra EymannAdvertising Manager, Talent & Rights Management: Tricie EvansAgency: swirl mcgarrybowen (SF) and mcgarrybowen ChicagoSwirl mcgarrybowen CEO: John BergU.S Chief Creative Officer: Ned CrowleyChief Creative Officer: Kurt FriesCreative Director/Copywriter: Scott BalowsCreative Director/Art Director: Anne PazenArt Director: Devin HilgenkampSenior Copywriter: Matt WinkGroup Managing Director: Alaina LoveraAccount Director: Genevieve GrayAccount Supervisor: Nancy Casales-SilvaAccount Executive: Sydney PaineGlobal Chief Strategy Officer: Jen ZimmermanExecutive Strategy Director: Kate WaltersStrategy Director: Virginia LuSenior Strategist: Lee BoshesDirector of Content Production: Steve RossProducer: Alex FrenkelDirector Content Business Affairs: Joann BakerProduction Business Manager: Jillian WisniewskiExecutive Music Director: Jarrett MasonProduction Company: RSA FilmsDirector: Zach BraffHead of Production: Elicia LaportExecutive Producer: Chris KarabasProducer: Morna CirakiProduction Supervisor: Carmen QuirosWest Coast Sales: Jonathan WrightEditorial: CuttersProducer: Heather RichardsonEditor: Grant GustavsonVFX: Feral VFXOwner/Creative: Jon GalloMedia Agency: OMDDigital Agency: AKQA