本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
设计标志交换
案例简介：Desigual出生于80年代伊维萨岛的海滩，体现了同样的激进自由精神。然而，通过让人们在商店里裸体而得名的品牌已经失去了魔力。为了扭转局面并重新利用其DNA，We is Pi做了一些激进的事情: 永久地向后翻转其徽标。它以专门的活动和新的服装系列在商店中推出; 到处展示激进的自由精神，这仍然是他们的品牌。
设计标志交换
案例简介：Desigual was born on the beaches of 80s Ibiza, and embodies the same radical free spirit. However the brand that made its name by getting people to get naked in its stores had lost its mojo. To turn things around and tap back into its DNA, We Are Pi did something radical: permanently flipping its logo backwards. It launched in stores in a dedicated campaign and with a new clothing line; showing radical free spirits everywhere this was still their brand.
Desigual Logo Swap
案例简介：Desigual出生于80年代伊维萨岛的海滩，体现了同样的激进自由精神。然而，通过让人们在商店里裸体而得名的品牌已经失去了魔力。为了扭转局面并重新利用其DNA，We is Pi做了一些激进的事情: 永久地向后翻转其徽标。它以专门的活动和新的服装系列在商店中推出; 到处展示激进的自由精神，这仍然是他们的品牌。
Desigual Logo Swap
案例简介：Desigual was born on the beaches of 80s Ibiza, and embodies the same radical free spirit. However the brand that made its name by getting people to get naked in its stores had lost its mojo. To turn things around and tap back into its DNA, We Are Pi did something radical: permanently flipping its logo backwards. It launched in stores in a dedicated campaign and with a new clothing line; showing radical free spirits everywhere this was still their brand.
设计标志交换
暂无简介
Desigual Logo Swap
暂无简介
基本信息
- 广告战役： #Desigual-设计与品牌-90210#
- 广告品牌： Desigual
- 发布日期： 2021
- 行业领域： 服装配饰 , 穿着/装扮
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
