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设计标志交换
案例简介：Desigual出生于80年代伊维萨岛的海滩，体现了同样的激进自由精神。然而，通过让人们在商店里裸体而得名的品牌已经失去了魔力。为了扭转局面并重新利用其DNA，我们是Pi做了一些激进的事情: 永久地向后翻转其徽标。它以专门的活动和新的服装系列在商店中推出; 到处展示激进的自由精神，这仍然是他们的品牌。
设计标志交换
案例简介：Desigual was born on the beaches of 80s Ibiza, and embodies the same radical free spirit. However the brand that made its name by getting people to get naked in its stores had lost its mojo. To turn things around and tap back into its DNA, We Are Pi did something radical: permanently flipping its logo backwards. It launched in stores in a dedicated campaign and with a new clothing line; showing radical free spirits everywhere this was still their brand.
Desigual Logo Swap
案例简介：Desigual出生于80年代伊维萨岛的海滩，体现了同样的激进自由精神。然而，通过让人们在商店里裸体而得名的品牌已经失去了魔力。为了扭转局面并重新利用其DNA，我们是Pi做了一些激进的事情: 永久地向后翻转其徽标。它以专门的活动和新的服装系列在商店中推出; 到处展示激进的自由精神，这仍然是他们的品牌。
Desigual Logo Swap
案例简介：Desigual was born on the beaches of 80s Ibiza, and embodies the same radical free spirit. However the brand that made its name by getting people to get naked in its stores had lost its mojo. To turn things around and tap back into its DNA, We Are Pi did something radical: permanently flipping its logo backwards. It launched in stores in a dedicated campaign and with a new clothing line; showing radical free spirits everywhere this was still their brand.
设计标志交换
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Desigual Logo Swap
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基本信息
- 广告战役： #Desigual-设计与品牌-90210#
- 广告品牌： Desigual
- 发布日期： 2021
- 行业领域： 服装配饰 , 穿着/装扮
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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