Duck-Usoc Henrycejudo|短视频|广告营销案例【ADGuider广告指南】

Duck-udoc henryce柔道

案例简介：大家都在鸭子的庞大的美国奥林匹克运动鸭，而闻名的强有力的和多功能的优秀人才名册, 使充满力量的月的最大影响的怪物月现场活动的美国奥委会通过 Y & R。动画的斑点，讲故事的一个美国奥林匹克运动员的特殊关系，帮助他们达到巅峰的运动，采用了独特的审美和动画风格。 "Y & R，鸭，因为他们知道我们是为数不多的工作室在那里能满足其要求的月主题相似点，每有一个非常不同的外观和感觉, “注意到鸭 EP 标志 Medernach。"这是一个大量的重要项目，真正展示了令人难以置信的深度的人才，我们积累的鸭子。作品的种类和质量令人惊叹。" 这个篮子的斑点，鼓动宣传的奥委会的 "二人组的球队" 活动，鼓励人们支持美国运动员捐赠。简短的预览四个令人信服的点的范围内的长度，和一个字与每位董事，如下: 亨利 Cejudo Hsinping 的水平: 灵感来自于美国自由式摔跤手亨利 Cejudo 记忆中的无畏的母亲，Hsinping 盘创建一个温暖和丰富多彩的动画世界展示了运动员的妈妈的奉献。建立在一个温暖的色调橙和粉红色, 盘创建详细的包装 Cejudo 的景观，织造的母亲进入美国 30 年前她月小时穿越暴风雪给儿子参加的比赛。盘条的故事有象征性的详细信息，如家庭变成树枝和不断飚升的女族长的武器来保护她的七个孩子的暴风雨。"第一形象出现在脑海中，当我听到这个故事是亨利的妈妈就站在一棵大树的保护和支持家庭，" 潘。"真的很感人，克服了很多困难，给家人最好的了。所以他和妈妈之间的联系是非常强大和令人鼓舞的。" 女王由克里斯 · 哈丁 · 安德伍德: 当女王墨西哥正在来这的路上的女子拳击世界，她总能指望她姐姐的鼓舞人心的声音大声讲到她在赛场外，鼓舞人心的一个淘汰赛。克里斯 · 哈丁提供墨西哥粘贴式动画序列的引人入胜的故事充满了字体和活跃的质感，油漆般的配色方案。 "的人参与了战斗运动，女王的故事有一个非常柔和的色调，写道" 哈丁。"王后是一个非常强大的运动员，但她说她姐姐给我的印象是爱，请和熟悉。我选择了颜色和简单的线，以提高整体色调的故事。我也想去选择自己适合的清晰度和纯真的这方面的关系。" 罗杰 · 杰克逊 Bershawn 乔伊纳德: Bershawn 杰克逊他古铜色 400 米跨栏的 2008 北京奥运，但他真正的梦想是为他的勤劳的奶奶看他比赛。罗杰 · 乔伊纳德说杰克逊的感人故事中一个令人愉快的动画现货。同一系列的充满活力的点亮面板上，使我们的旅程杰克逊的激动人心的比赛中复出，他祖母的支持的重要性。 "我会亲自与他的故事是因为我的祖母很有影响力，在我的生命当我还是个孩子的时候，" 乔伊纳德表示。"我这片式的文字和插图，我想它会传递温暖，Bershawn 的幽默和人性的故事。" 约翰 · 罗斯科的雾化器: 约翰 · 罗斯科就再也不能作为一个孩子，爆发过公园游乐场和家具的无限系列翻转，反弹和跳跃。所以当他的环卫工人的父亲发现取得学位求有抱负的选手时，当他在曼哈顿，他的神童，严格的教练指导他一路的奥运会。烟雾传达这个故事主要是红色，白色和蓝色动漫重上所处的几何角度和排版主要励志文字和信息。 "约翰的故事真的像是天方夜谭，所以我们要告诉它的一个简单的方法，" 说的烟雾。"我们也想要一个略有不同的感觉的父亲的故事和他的教练，他们各有不同的角色--他的父亲是保护和信仰, 当教练是他的合伙人和战斗在他身旁。每个角色都有一个不同的角度的约翰，所以他们不得不看不同的动画的同时还能接全景展示。"

Duck-udoc henryce柔道

案例简介：All Aboard at DUCK for Massive U.S. Olympics Campaign DUCK, long known for its robust and versatile directorial roster, brought the full force of 10 of its best to bear on a monster 12-spot campaign for the United States Olympic Committee via Y&R. Each of the animated spots, which tell the story of one US Olympic athlete and the special relationships that helped them rise to the pinnacle of their sport, features a unique aesthetic and animated style. "Y&R came to DUCK because they knew we were one of the few studios out there that could fulfill their request to make 12 thematically similar spots that each had a very different look and feel," noted DUCK EP Mark Medernach. "This is a massively important project that really shows off the incredible depth of talent that we've amassed at DUCK. The variety and quality of the work is breathtaking." The basket of spots, drum up awareness for the USOC's "The Team Behind the Team" campaign, which encourages people to support US athletes with donations. Brief previews of four of these compelling spots, which range in length, and a word with each of their directors, is below: Henry Cejudo by Hsinping Pan: Inspired by US freestyle wrestler Henry Cejudo's recollections of his fearless mother, Hsinping Pan creates a warm and colorful animated world to showcase the athlete's mom's devotion. Grounded in a warm palette of oranges and pink, Pan creates a detail-packed landscape that weaves from Cejudo's mother's entrance into the US 30 years ago to her 20-hour journey through a snowstorm to watch her son compete in the state tournament. Pan packs the story with symbolic details, such as the family matriarch's arms transforming into tree branches and rising skyward to protect her seven children from a thunderstorm. "The first image that came to my mind when I heard this story is of Henry's mom standing like a big tree to protect and support her family," said Pan. "It's really touching that she overcame so many difficulties and gave her family the best she could. The bond between Henry and his mom is very strong and inspiring." Queen Underwood by Chris Harding: When Queen Underwood was working her way up through the women's boxing world, she could always count on her sister's encouraging voice bellowing to her at ringside, inspiring one knockout after another. Chris Harding delivers Underwood's story in an engaging stick-figure animated sequence replete with typography and enlivened with a textured, paint-like color scheme. "For someone involved in a fighting sport, Queen's story had a surprisingly gentle tone," noted Harding. "Queen is an extremely powerful athlete, but the way she talked about her sister struck me as loving, grateful and familiar. I chose the colors and simple line drawings to enhance the overall tone of her story. I also tried to choose something that fit the clarity and innocence of this aspect of their relationship." Bershawn Jackson by Roger Chouinard: Bershawn Jackson took bronze in the 400-meter hurdles in the 2008 Beijing Olympics, but his real dream is for his hardworking grandmother to see him compete. Roger Chouinard tells Jackson's heartwarming story in a delightfully animated spot. With a series of vibrantly lit panels, the director takes us on a journey of Jackson's epic comeback in the race and the importance of his grandmother's support along the way. "I could personally relate to his story because I had a grandmother who was very influential in my life when I was growing up," Chouinard stated. "I've developed this film style for editorial and book illustration, and I thought it would convey the warmth, humor and human heart of Bershawn's story." John Orozco by SMOG: John Orozco couldn't stop as a kid, erupting across park playgrounds and household furniture in an endless sequence of flips and bounces and jumps. So when his sanitation worker father found a flier seeking aspiring gymnasts while on his rounds in Manhattan, he took his young prodigy to a strict coach who guided him all the way to the Olympics. SMOG conveys this story in a primarily red, white and blue animation heavy on geometric angles and typography that reinforces key inspirational words and messages. "John's story really sounds like a fable, so we wanted to tell it in a simple way," stated SMOG. "We also wanted a slightly different feel for his father's story and his coach's, as they each have different roles - the father is a big protector and believes in him, while the coach is his partner and fights beside him. Each character has a different angle for John, so they had to look different in the animation while still being connected to get the whole picture."