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领养宠物 3
案例简介：随着人们对动物权利的意识增强，多年来动物救援活动有所增加。菲律宾的收养中心每天都会救出流浪猫和流浪狗。不幸的是，随着更多的流浪者获救，收养中心耗尽了容纳更多流浪者的空间。没有任何房间，就无法进行额外的救援。开展了一场运动，旨在鼓励人们从收养中心收养流浪者，而不是从宠物店购买宠物。因此，他们帮助释放收养中心的空间，允许更多的救援。通过展示一个人对动物眼睛的反思，我们创造了一个引人入胜的媒介，告诉观众他可能是流浪者的家。从动物的眼睛里看到自己激发了一种责任感和紧迫感，那就是收养一只流浪狗，而不是从宠物店买一只宠物。它将原本只是普通信息来源的东西变成了可共享的体验。交互式微型网站: http://adoptapet.caraphil.org/
领养宠物 3
案例简介：With greater awareness for animal rights, animal rescues have increased through the years. Stray cats and dogs are rescued everyday by adoption centers in the Philippines. Unfortunately, as more strays are rescued, adoption centers run out of room to accommodate more. Without any room, no additional rescues can be done. A campaign was done that aimed to encourage people to adopt strays from adoption centers instead of buying pets from pet shops. As a result, they help free up room at adoption centers allowing more rescues. By showing one’s reflection on the animal’s eyes, we created an engaging medium that tells the viewer that he can be a possible home to strays. Seeing oneself in the animal’s eyes inspires a sense of responsibility and urgency to adopt a stray instead of buying a pet from a pet shop. It turns what could’ve been just an ordinary source of information into a shareable experience. Interactive microsite: http://adoptapet.caraphil.org/
Adopt a pet 3
案例简介：随着人们对动物权利的意识增强，多年来动物救援活动有所增加。菲律宾的收养中心每天都会救出流浪猫和流浪狗。不幸的是，随着更多的流浪者获救，收养中心耗尽了容纳更多流浪者的空间。没有任何房间，就无法进行额外的救援。开展了一场运动，旨在鼓励人们从收养中心收养流浪者，而不是从宠物店购买宠物。因此，他们帮助释放收养中心的空间，允许更多的救援。通过展示一个人对动物眼睛的反思，我们创造了一个引人入胜的媒介，告诉观众他可能是流浪者的家。从动物的眼睛里看到自己激发了一种责任感和紧迫感，那就是收养一只流浪狗，而不是从宠物店买一只宠物。它将原本只是普通信息来源的东西变成了可共享的体验。交互式微型网站: http://adoptapet.caraphil.org/
Adopt a pet 3
案例简介：With greater awareness for animal rights, animal rescues have increased through the years. Stray cats and dogs are rescued everyday by adoption centers in the Philippines. Unfortunately, as more strays are rescued, adoption centers run out of room to accommodate more. Without any room, no additional rescues can be done. A campaign was done that aimed to encourage people to adopt strays from adoption centers instead of buying pets from pet shops. As a result, they help free up room at adoption centers allowing more rescues. By showing one’s reflection on the animal’s eyes, we created an engaging medium that tells the viewer that he can be a possible home to strays. Seeing oneself in the animal’s eyes inspires a sense of responsibility and urgency to adopt a stray instead of buying a pet from a pet shop. It turns what could’ve been just an ordinary source of information into a shareable experience. Interactive microsite: http://adoptapet.caraphil.org/
领养宠物 3
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Adopt a pet 3
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基本信息
- 广告战役： #I am home#
- 广告品牌： CARA Welfare Philippines
- 发布日期： 2013-11-01
- 行业领域： 其他 , 饮食/特产 , 医疗/护理 , 宠物医院
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
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