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单，单释放
案例简介：瑞典移动提供商 Comviq 要求 usto 推出 “回铃音”，这是一项新服务，让你用你选择的歌曲代替人们打电话给你时听到的音调。我们与瑞典流行歌星维罗妮卡 · 马吉奥斯合作，她发布了她期待的新单曲《 v ä lkommen 》，专门作为回铃音，并且只在一个手机号码上播放。两周以来，听到新单曲的唯一方法是拨打一个属于普通 Joe 的号码: Comviq 用户和 Maggios 粉丝 Firat Strechim Delen。这场运动始于一封发给记者和博客作者的邮件。号码一出来，电话就开始响了。每个打电话的人都收到了一条短信，解释如何注册这项服务。关于单曲发行的消息传播得更多，电台打电话播放这首歌，还有有影响力的音乐作家的赞扬。除了对维罗妮卡 · 马吉奥斯和 Comviq 的所有宣传之外，56% 的来电者注册了这项新服务。
单，单释放
案例简介：Swedish mobile provider Comviq asked usto launch ‘Ringback Tones’, a new service which lets you replace the tones people hear when calling you, with a song of your choice. We teamed up with Swedish pop star Veronica Maggios, who released her anticipated new single ‘Välkommen in’ exclusively as a ringback tone, and on one mobile number only. For two weeks, the only way to hear the new single was to call a number that belonged to an average Joe: Comviq user and Maggios fan Firat Strechim Delen. The campaign started with a mailer sent to journalists and bloggers. As soon as the number was out there, the phone started ringing. Every caller got a text explaining how to sign up for the service.The news about the single release spread even more, with radio stations calling to play the song, and praise from influential music writers. Aside from all the publicity for Veronica Maggios and Comviq, 56% ofcallers signed up for the new service.
Single, Single Release
案例简介：瑞典移动提供商 Comviq 要求 usto 推出 “回铃音”，这是一项新服务，让你用你选择的歌曲代替人们打电话给你时听到的音调。我们与瑞典流行歌星维罗妮卡 · 马吉奥斯合作，她发布了她期待的新单曲《 v ä lkommen 》，专门作为回铃音，并且只在一个手机号码上播放。两周以来，听到新单曲的唯一方法是拨打一个属于普通 Joe 的号码: Comviq 用户和 Maggios 粉丝 Firat Strechim Delen。这场运动始于一封发给记者和博客作者的邮件。号码一出来，电话就开始响了。每个打电话的人都收到了一条短信，解释如何注册这项服务。关于单曲发行的消息传播得更多，电台打电话播放这首歌，还有有影响力的音乐作家的赞扬。除了对维罗妮卡 · 马吉奥斯和 Comviq 的所有宣传之外，56% 的来电者注册了这项新服务。
Single, Single Release
案例简介：Swedish mobile provider Comviq asked usto launch ‘Ringback Tones’, a new service which lets you replace the tones people hear when calling you, with a song of your choice. We teamed up with Swedish pop star Veronica Maggios, who released her anticipated new single ‘Välkommen in’ exclusively as a ringback tone, and on one mobile number only. For two weeks, the only way to hear the new single was to call a number that belonged to an average Joe: Comviq user and Maggios fan Firat Strechim Delen. The campaign started with a mailer sent to journalists and bloggers. As soon as the number was out there, the phone started ringing. Every caller got a text explaining how to sign up for the service.The news about the single release spread even more, with radio stations calling to play the song, and praise from influential music writers. Aside from all the publicity for Veronica Maggios and Comviq, 56% ofcallers signed up for the new service.
单，单释放
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