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透视 (2mn)
案例简介：在阿根廷，10 个孩子中有 6 个被网络欺负。与传统欺凌不同，网络欺凌可以跟随其受害者无处不在，因为它是在线的。然而，75% 遭受网络欺凌的儿童从不谈论它，从而限制了成年人和同龄人检测这些迹象。拉丁美洲最大的手机公司之一 Movistar 认识到电话品牌与这个问题的自然关系，因为手机是这类骚扰最常用的媒体。他们的目标是发起一场运动，通过与他们的品牌平台 “选择照顾” 来提高对这个问题的认识。
透视 (2mn)
案例简介：In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”.
Perspectives (2mn)
案例简介：在阿根廷，10 个孩子中有 6 个被网络欺负。与传统欺凌不同，网络欺凌可以跟随其受害者无处不在，因为它是在线的。然而，75% 遭受网络欺凌的儿童从不谈论它，从而限制了成年人和同龄人检测这些迹象。拉丁美洲最大的手机公司之一 Movistar 认识到电话品牌与这个问题的自然关系，因为手机是这类骚扰最常用的媒体。他们的目标是发起一场运动，通过与他们的品牌平台 “选择照顾” 来提高对这个问题的认识。
Perspectives (2mn)
案例简介：In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”.
透视 (2mn)
暂无简介
Perspectives (2mn)
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基本信息
- 广告战役： #Cyberbullying#
- 广告品牌： Movistar
- 发布日期： 2018-11-01
- 行业领域： 通信服务 , 生活服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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