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案例简介:Credits
Save the Dawgs
案例简介:
Save the Dawgs
案例简介:Credits
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Save the Dawgs
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基本信息
- 广告品牌: Austin Bulldog Rescue
- 发布日期: 2024-10
- 行业领域: 运动鞋服 , 饮食/特产 , 宠物食品 , 穿着/装扮
- 媒体类别: 海报/平面 , 短视频 , 图文
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
In 2022, when NCAA regulations allowed college athletes to monetize their NIL, Austin-based independent creative agency CALLEN partnered with then-University of Texas running back Bijan Robinson to launch a new product: Bijan Mustardson. The gourmet mustard line pioneered a new kind of agency-talent relationship, with Robinson operating as an equity stakeholder rather than just a paid endorser, and reached national distribution last year. Now, CALLEN has launched a new campaign for Bijan Mustardson ahead of this weekend’s major match-up for college football fans: the undefeated University of Texas taking on the Georgia Bulldogs. The new campaign, titled “Save the Dawgs,” aims to keep local bulldogs from Austin Bulldog Rescue – Georgia’s mascot – off Texas football fields and find them forever homes. The spot pokes fun at Georgia’s football prowess, highlighting the lovable qualities of bulldogs – even if they aren’t football stars. It humorously taps into the classic dog adoption video style, but with a twist: while bulldogs may not be great at football, they still deserve a loving home. The campaign is live today across social media ahead of the big game this weekend.
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