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钱包丢失
案例简介：Allstate Foundation Purple 钱包是一项旨在通过经济赋权结束家庭暴力的倡议，它刚刚宣布与网球冠军、企业家和慈善家塞雷娜 · 威廉姆斯建立伙伴关系。作为项目大使，威廉姆斯将意识到金融虐待在家庭暴力中扮演的无形而灾难性的角色，同时鼓励公众帮助打破虐待的循环。这部电影展示了真实的人在直接面对家庭暴力和金融虐待时的反应。参与者的反应说明了我们作为一个社会，在面对这个问题时是如何思考、谈论和最终行动的。通过描述帮助有需要的受害者的真正努力，观众被鼓励问自己，“在这种情况下他们会做什么？"
钱包丢失
案例简介：Allstate Foundation Purple Purse, an initiative aimed at ending domestic violence through financial empowerment, just announced its partnership with tennis champion, entrepreneur and philanthropist Serena Williams. As program ambassador, Williams will bring awareness to the invisible yet catastrophic role financial abuse plays in domestic violence, while encouraging the public to help break the cycle of abuse.The film shows how real people respond when directly confronted with domestic violence and financial abuse. The participants’ reactions illustrate how we, as a society, think, talk and ultimately act when faced with this issue. By depicting real efforts to help a victim in need, viewers are encouraged to ask themselves, “What would they do in this situation?”
Lost Purse
案例简介：Allstate Foundation Purple 钱包是一项旨在通过经济赋权结束家庭暴力的倡议，它刚刚宣布与网球冠军、企业家和慈善家塞雷娜 · 威廉姆斯建立伙伴关系。作为项目大使，威廉姆斯将意识到金融虐待在家庭暴力中扮演的无形而灾难性的角色，同时鼓励公众帮助打破虐待的循环。这部电影展示了真实的人在直接面对家庭暴力和金融虐待时的反应。参与者的反应说明了我们作为一个社会，在面对这个问题时是如何思考、谈论和最终行动的。通过描述帮助有需要的受害者的真正努力，观众被鼓励问自己，“在这种情况下他们会做什么？"
Lost Purse
案例简介：Allstate Foundation Purple Purse, an initiative aimed at ending domestic violence through financial empowerment, just announced its partnership with tennis champion, entrepreneur and philanthropist Serena Williams. As program ambassador, Williams will bring awareness to the invisible yet catastrophic role financial abuse plays in domestic violence, while encouraging the public to help break the cycle of abuse.The film shows how real people respond when directly confronted with domestic violence and financial abuse. The participants’ reactions illustrate how we, as a society, think, talk and ultimately act when faced with this issue. By depicting real efforts to help a victim in need, viewers are encouraged to ask themselves, “What would they do in this situation?”
钱包丢失
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Lost Purse
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基本信息
- 广告战役： #The Allstate Foundation#
- 广告品牌： 好事达
- 发布日期： 2017-06-01
- 行业领域： 保险 , 商务服务 , 金融/证券
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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