案例简介：互联网为英国电信提供了一种从其核心电话业务中创造增长的手段。但是由于连接速度慢，互联网停滞不前。宽带是答案，但公众没有反应，宽带仍然是一个利基市场。 结果 英国电信运动使宽带市场增长了 15%，使电信的客户群增加了 300%。该活动为英国电信带来了 3560 万英镑的净收入，增量市场价值为 85m 英镑，对经济的回报为 500m 英镑。

案例简介：The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didn’t respond and Broadband remained a niche market. Results The BT campaign grew the Broadband market by 15% and increased BT’s customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m.

猪 | Pig

案例简介：互联网为英国电信提供了一种从其核心电话业务中创造增长的手段。但是由于连接速度慢，互联网停滞不前。宽带是答案，但公众没有反应，宽带仍然是一个利基市场。 结果 英国电信运动使宽带市场增长了 15%，使电信的客户群增加了 300%。该活动为英国电信带来了 3560 万英镑的净收入，增量市场价值为 85m 英镑，对经济的回报为 500m 英镑。

猪 | Pig

案例简介：The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didn’t respond and Broadband remained a niche market. Results The BT campaign grew the Broadband market by 15% and increased BT’s customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m.

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猪 | Pig

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