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维多利亚: 格雷格·墨西哥和社区纹身
案例简介:
维多利亚: 格雷格·墨西哥和社区纹身
案例简介:
Victoria: Greg el Mexican and Tattoo by The Community
案例简介:
Victoria: Greg el Mexican and Tattoo by The Community
案例简介:
维多利亚: 格雷格·墨西哥和社区纹身
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Victoria: Greg el Mexican and Tattoo by The Community
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Six years ago, Constellation Brands brought Mexican beer brand Victoria to the US market. Now, the beer brand is debuting its first marketing campaign in the US market, created by The Community. The Miami-based agency was tasked with creating a campaign that connects both old and new consumers of the beer. In the ads, Victoria is meant to be a symbol of what it means to be a true Mexican.CreditsChief Creative Officers: Joaquin Molla & Jose MollaExecutive Creative Director: Leonardo PratSr. Copywriter: Federico DiazSr. Art Director: Tomás DuhaldeVP of Integrated Production: Laurie MalagaSenior Producer: Julio RangelAccount Director: Maryanne DammrichAccount Executive: Erika RiveraProduction Company: Gloria & The MaestrosDirector: Rodrigo ValdesExecutive Producer Partner: Eric BonniotProduction Director: Gerardo SalasExecutive Producer: Ivan LomelíLine Producer: Martín de la MoraFirst AD: Paola OrtegaDirector of Photography: Emilio ValdesOffline Editing House: Indie HouseEditor: Agustine DeVittorioProducer: Kurt Kirchner
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