Although Victoria stands as Mexico’s oldest beer brand, Constellation Brands brought Victoria to the US in 2010 and tapped the community to introduce the iconic beer brand to US audiences in 2016.In its third U.S. marketing campaign for Victoria, the community builds on the “Proudly Mexican” ethos it created for the beer brand. Beloved brand spokesperson Gregorio, the American guy who’s becoming more culturally Mexican each day, returns for a series of three spots that will run in Spanish across TV, social, digital, and radio.The first spot, 'Caguama,' opens with Gregorio’s friends requesting a Caguama (a 32-ounce beer) while they watch television. Initially, Gregorio brings them an assortment of incorrect items, such as a type of parrot called a Guacayama. Eventually, he discovers – or, rather, rediscovers – the “Vicky Caguama,” the giant, 32-ounce bottle of Victoria emerging proudly while his friends applaud the discovery.In the second spot, “Grito,” (Scream) Gregorio works to correctly execute “El Grito” in multiple everyday situations, which his friends have taught him. The third and final spot features Gregio struggling to succeed at “Zafo,” the famous Mexican game similar to the American “Not It!” game. As a whole, the campaign comedically highlights the value of sharing culture – and a Vicky Caguama.CreditsTeam CreditsAgency: the communityChief Creative Officers: Jose Molla and Joaquin MollaVP, Executive Creative Director: Ricky ViorAssociate Creative Director: Federico DíazSr. Copywriter: Daniel Gonzalez MilanSr. Art Director: Rodolfo FernandezVP of Integrated Production: Laurie MalagaSenior Producer: Julio RangelAccount Director: Agustina MassaAccount Supervisor: Erika RiveraAccount Coordinator: Rachel StartzSr. Director of Strategy: Jeff BeckSr. Strategist: Bernardo GuzmanManager of Creative Services: Maru SolowoskiProduction Company: Gloria // The MaestrosDirector: Rodrigo ValdesExecutive Producer Partner: Eric BonniotDirector of Photography: Daniel Fernandez AbelloOffline Editing House: The Makers LabEditor: Pablo AlberdiProducer: Nadia BowenColor Correction/VFX: CO3Executive Producer: Alexandra LubranoColorist: Sofie BorupAudio Mix: The Makers LabProducer: Nadia BowenMixer/Engineer: Jeannine GuentherClient CreditsCompany: Constellation BrandsBrand: Victoria BeerSr. VP & Chief Marketing Officer: Jim SabiaSr. Brand Director, Marketing: Matt EscalanteBrand Manager, Marketing: Maddy Zingle