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权力的坟墓
案例简介:《权力的游戏》是有史以来最致命的剧集之一,自开始以来已有100,000多个角色丧生。这些死亡事件对粉丝们产生了巨大的影响,他们真诚地哀悼他们多年来喜欢的角色。因此,为了宣传最后一季,澳大利亚有线电视网络Foxtel为这些角色建立了最后的安息之地。权力之墓是一场现场体验媒体活动,是一座巨大的墓地,上面是该节目最受欢迎角色的坟墓。超过40,000名粉丝朝圣表示敬意。
权力的坟墓
案例简介:Game of Thrones is one of the deadliest shows of all time, with over 100,000 characters having lost their lives since it began. These deaths have had a huge impact on fans, who genuinely mourn the characters they’ve grown to love over the years. So, to promote the final ever season, Foxtel, an Australian cable network, built a final resting place for these characters. Grave of Thrones, a live experiential media event, was an enormous cemetery featuring the tombs of the show's most popular characters. Over 40,000 fans made the pilgrimage to pay their respects.
Grave of Thrones
案例简介:《权力的游戏》是有史以来最致命的剧集之一,自开始以来已有100,000多个角色丧生。这些死亡事件对粉丝们产生了巨大的影响,他们真诚地哀悼他们多年来喜欢的角色。因此,为了宣传最后一季,澳大利亚有线电视网络Foxtel为这些角色建立了最后的安息之地。权力之墓是一场现场体验媒体活动,是一座巨大的墓地,上面是该节目最受欢迎角色的坟墓。超过40,000名粉丝朝圣表示敬意。
Grave of Thrones
案例简介:Game of Thrones is one of the deadliest shows of all time, with over 100,000 characters having lost their lives since it began. These deaths have had a huge impact on fans, who genuinely mourn the characters they’ve grown to love over the years. So, to promote the final ever season, Foxtel, an Australian cable network, built a final resting place for these characters. Grave of Thrones, a live experiential media event, was an enormous cemetery featuring the tombs of the show's most popular characters. Over 40,000 fans made the pilgrimage to pay their respects.
权力的坟墓
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Grave of Thrones
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基本信息
- 广告战役: #Foxtel-影视-09519#
- 广告品牌: Foxtel
- 发布日期: 2020
- 行业领域: 互联网服务 , 社交媒体
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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