Fairy Non-Bio, known for being a laundry brand that protects babies' skin, is broadening its reach to appeal to anyone with sensitive skin, in a new campaign created by Leo Burnett London through the consolidated P&G One team.Set to the nursery rhyme ‘Head, Shoulders, Knees and Toes’, the ad features babies, younger children and adults of a range of different ages.The campaign, which breaks on TV today (1 August), will run on TV and online nationally for six months.Lindsay Schmauss, associate brand director at Procter & Gamble, said: “We are excited to go on-air with communication that speaks from the heart of Fairy equity about this well-loved brand."CreditsCreative Director: Charlie MartinArt Director: Ed TillbrookCopywriter: Richard InceGraphic Designer: Dan FordeAccount Director: Lisa RoscoeAgency Producer: Katie SpongPhotographer: Ian MurrayDirector: Amanda BlueProduction company: TantrumProducer: Will WatersEditor: Nik Hindson (Assembly Rooms)Post-production: RushesMusic: McassoSound Design: Tom Heddy (WAVE)Media: Starcom