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科斯塔尼卡
案例简介：相关性 这个想法反对仇外心理，并希望摆脱边界.公关设法窃取了这个节目，因为我们的邻国在他们的一个新闻节目中展示了这个项目，并帮助我们在那里传递了信息。他们帮助传达了我们实际上无法访问的信息.在这种情况下，公关扮演通知的角色，但也是信息的一部分，因此也是想法的一部分.展示这个想法的媒体，加入了信息和想法，支持它.多亏了他们，我们带着爱的信息跨越了边界。 活动描述 哥斯达黎加有一所学校，允许来自尼加拉瓜的儿童越境，与哥斯达黎加儿童一起上课。哥斯达黎加领先的电视台 TELETICA 邀请这些孩子创建他们自己的国家。一个完美的。 结果 -推特和 Facebook 的热门话题-超过 40,000 新公民通过科斯塔尼卡的网站-超过 2,000 本项目书籍交付给全国各地的学校-超过 5000万个印象-这个新的当尼加拉瓜最重要的电视台也报道了这个故事时，国家真的是上帝摆脱了边界 概要 我们生活在一个充满仇外心理的世界哥斯达黎加和尼加拉瓜也不例外。多年来他们的政治分歧加剧了这种可怕的行为。 战略 介绍科斯塔尼卡: 一个由儿童创建的国家，他们有自己的座右铭、纹章、象征、旗帜和权利。此外，孩子们在尼加拉瓜和哥斯达黎加两位著名歌手的帮助下创作了自己的国歌。 执行 TELETICA 播放了一个 1 小时的关于这个项目的电视纪录片，还有 Costa Nica 令人信服的国歌。这个想法引发了一场关于仇外心理的公开讨论.
科斯塔尼卡
案例简介：Relevancy This idea fought xenophobia and looked to get rid of borders... The PR managed to steal the show, as our neighbour country had on one of their news show the project and helped us deliver the message there too. They helped taking the message where we actually had no access... In this case, PR gets the role of informing, but also being part of the message, therefore part of the idea... The media that showed the idea, joined the message and the idea, supports it... Thanks to them we managed to cross borders with a message of love. CampaignDescription There is a school in Costa Rica that allows children from Nicaragua to cross the border and attend class with Costa Rican children. TELETICA, Costa Rica’s leading TV station, invited these children to create their own country. A perfect one. Outcome - Trending Topic in both Twitter and Facebook- Over 40 thousand new citizens through Costa Nica's web site- Over 2,000 books of the project delivered to schools around the country- More than 50 million impressions- THIS NEW NATION LITERALLY GOD RID OF BORDERS WHEN NICARAGUA'S MOST IMPORTANT TV STATION ALSO COVERED THE STORY Synopsis We live in a world full of xenophobia... Costa Rica and Nicaragua are no exception to this. Their political differences through the years has aggravated this terrible behaviour. Strategy Introducing Costa Nica: a country created by the children with their own motto, coat of arms, symbols, flag and rights.In addition, the children created their very own anthem, with the help of two famous singers from Nicaragua and Costa Rica. Execution TELETICA aired a 1-hour TV Documentary about the project along with Costa Nica’s compelling anthem. The idea generated a public discussion about xenophobia...
Costa Nica
案例简介：相关性 这个想法反对仇外心理，并希望摆脱边界.公关设法窃取了这个节目，因为我们的邻国在他们的一个新闻节目中展示了这个项目，并帮助我们在那里传递了信息。他们帮助传达了我们实际上无法访问的信息.在这种情况下，公关扮演通知的角色，但也是信息的一部分，因此也是想法的一部分.展示这个想法的媒体，加入了信息和想法，支持它.多亏了他们，我们带着爱的信息跨越了边界。 活动描述 哥斯达黎加有一所学校，允许来自尼加拉瓜的儿童越境，与哥斯达黎加儿童一起上课。哥斯达黎加领先的电视台 TELETICA 邀请这些孩子创建他们自己的国家。一个完美的。 结果 -推特和 Facebook 的热门话题-超过 40,000 新公民通过科斯塔尼卡的网站-超过 2,000 本项目书籍交付给全国各地的学校-超过 5000万个印象-这个新的当尼加拉瓜最重要的电视台也报道了这个故事时，国家真的是上帝摆脱了边界 概要 我们生活在一个充满仇外心理的世界哥斯达黎加和尼加拉瓜也不例外。多年来他们的政治分歧加剧了这种可怕的行为。 战略 介绍科斯塔尼卡: 一个由儿童创建的国家，他们有自己的座右铭、纹章、象征、旗帜和权利。此外，孩子们在尼加拉瓜和哥斯达黎加两位著名歌手的帮助下创作了自己的国歌。 执行 TELETICA 播放了一个 1 小时的关于这个项目的电视纪录片，还有 Costa Nica 令人信服的国歌。这个想法引发了一场关于仇外心理的公开讨论.
Costa Nica
案例简介：Relevancy This idea fought xenophobia and looked to get rid of borders... The PR managed to steal the show, as our neighbour country had on one of their news show the project and helped us deliver the message there too. They helped taking the message where we actually had no access... In this case, PR gets the role of informing, but also being part of the message, therefore part of the idea... The media that showed the idea, joined the message and the idea, supports it... Thanks to them we managed to cross borders with a message of love. CampaignDescription There is a school in Costa Rica that allows children from Nicaragua to cross the border and attend class with Costa Rican children. TELETICA, Costa Rica’s leading TV station, invited these children to create their own country. A perfect one. Outcome - Trending Topic in both Twitter and Facebook- Over 40 thousand new citizens through Costa Nica's web site- Over 2,000 books of the project delivered to schools around the country- More than 50 million impressions- THIS NEW NATION LITERALLY GOD RID OF BORDERS WHEN NICARAGUA'S MOST IMPORTANT TV STATION ALSO COVERED THE STORY Synopsis We live in a world full of xenophobia... Costa Rica and Nicaragua are no exception to this. Their political differences through the years has aggravated this terrible behaviour. Strategy Introducing Costa Nica: a country created by the children with their own motto, coat of arms, symbols, flag and rights.In addition, the children created their very own anthem, with the help of two famous singers from Nicaragua and Costa Rica. Execution TELETICA aired a 1-hour TV Documentary about the project along with Costa Nica’s compelling anthem. The idea generated a public discussion about xenophobia...
科斯塔尼卡
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Costa Nica
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基本信息
- 广告战役： #Teletica-推广与活动-5d72#
- 广告品牌： Teletica
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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