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美味平静
案例简介：多年来，Pavofrio 一直在产品利益之上做广告。该品牌为其对女性的承诺感到自豪，并对她们的处境提出了看法。因此成为一个扩音器，用来报告她们有意识或无意识地面临的不同任务。帕沃夫里奥捍卫女性的自由，无论她们选择什么，只要让她们感觉良好,满足和快乐。当谈到理解为什么女性对自己期望如此之高并感到如此压力要做他们必须做的一切时，最相关的紧张关系之一是 “内疚”, 那么，我们如何让女性意识到摆脱压力的必要性呢？我们如何创造最佳条件？通过创造一个他们可以自由表达自己的空间，…。大声说出他们通常只在呼吸下说的话。表现出相似的精神和理解。淡化和 “压制” 自己。因为，事实上，如果他们不能完成所有的事情，如果他们不能达到预期，那没关系，这不是问题。
美味平静
案例简介：For years, Pavofrio has been advertising over and above mere product benefits.The brand is proud of its commitment to women and offers a point of view on their situation. Thus becoming a megaphone for reporting different mandates they face, consciously or unconsciously.Pavofrío defends women’s freedom to be whatever they choose, provided it makes them feel good, fulfilled and happy.One of the most relevant tensions when it comes to understanding why women expect so much of themselves and feel so stressed to do all they have to do was “GUILT”, so how could we make women aware of the need to shake off that stress? How could we generate the optimal conditions?By creating a space where they could express themselves freely, …… ……. say out loud what they usually only say under their breath.To show kindred spirit and understanding. To play things down and “destress” themselves. Because, in fact, if they don’t manage to get everything done, if they fail to live up to expectations, IT’S OKAY, IT’S NOT A PROBLEM.
Delicious Calm
案例简介：多年来，Pavofrio 一直在产品利益之上做广告。该品牌为其对女性的承诺感到自豪，并对她们的处境提出了看法。因此成为一个扩音器，用来报告她们有意识或无意识地面临的不同任务。帕沃夫里奥捍卫女性的自由，无论她们选择什么，只要让她们感觉良好,满足和快乐。当谈到理解为什么女性对自己期望如此之高并感到如此压力要做他们必须做的一切时，最相关的紧张关系之一是 “内疚”, 那么，我们如何让女性意识到摆脱压力的必要性呢？我们如何创造最佳条件？通过创造一个他们可以自由表达自己的空间，…。大声说出他们通常只在呼吸下说的话。表现出相似的精神和理解。淡化和 “压制” 自己。因为，事实上，如果他们不能完成所有的事情，如果他们不能达到预期，那没关系，这不是问题。
Delicious Calm
案例简介：For years, Pavofrio has been advertising over and above mere product benefits.The brand is proud of its commitment to women and offers a point of view on their situation. Thus becoming a megaphone for reporting different mandates they face, consciously or unconsciously.Pavofrío defends women’s freedom to be whatever they choose, provided it makes them feel good, fulfilled and happy.One of the most relevant tensions when it comes to understanding why women expect so much of themselves and feel so stressed to do all they have to do was “GUILT”, so how could we make women aware of the need to shake off that stress? How could we generate the optimal conditions?By creating a space where they could express themselves freely, …… ……. say out loud what they usually only say under their breath.To show kindred spirit and understanding. To play things down and “destress” themselves. Because, in fact, if they don’t manage to get everything done, if they fail to live up to expectations, IT’S OKAY, IT’S NOT A PROBLEM.
美味平静
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Delicious Calm
暂无简介
基本信息
- 广告战役： #Delicious Calm#
- 广告品牌： Pavofrío
- 发布日期： 2017-09-01
- 行业领域： 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 西班牙语
- 媒介平台： 网络
- 获得奖项：
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