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Shaikha
案例简介：翻译 “我们每个人内心都有一个充满潜力的世界。”Shaikha SalemEnvironmentalist EntrySummary 随着越来越多的阿拉伯妇女希望加入劳动大军，将她们局限于 “家庭主妇” 角色的文化期望即使在今天仍让许多人望而却步。这种社会压力加上他们面临的来自世界各地的偏见，进一步在他们的脑海中播下怀疑的种子。Tathqeef 是该地区一个成熟的继续教育组织，希望接触妇女，鼓励她们追求梦想。为了与我们的观众联系，我们采访了 8 名阿拉伯女性，并使用阿拉伯书法重新塑造了她们的肖像。每一幅肖像都展示了他们的野心，将女性气质的文化象征转化为每个人都能看到的潜力和骄傲的长袍。
Shaikha
案例简介：Translation "There's a world of potential inside every one of us."Dr. Shaikha SalemEnvironmentalist EntrySummary As more and more Arab women look to join the workforce, cultural expectations that confine them to the role of ‘homemaker’ still hold many back even today. This social pressure combined with the prejudice they face from around the world, further seeds doubt in their minds. Tathqeef, an established organization for continuing education in the region, wanted to reach out to women to encourage them to follow their dreams.To connect with our audience, we interviewed 8 established Arab women and recreated their portraits using Arabic calligraphy. Each portrait unveiled their ambitions, transforming a cultural symbol of femininity into a robe of potential and pride for everyone to see.
Shaikha
案例简介：翻译 “我们每个人内心都有一个充满潜力的世界。”Shaikha SalemEnvironmentalist EntrySummary 随着越来越多的阿拉伯妇女希望加入劳动大军，将她们局限于 “家庭主妇” 角色的文化期望即使在今天仍让许多人望而却步。这种社会压力加上他们面临的来自世界各地的偏见，进一步在他们的脑海中播下怀疑的种子。Tathqeef 是该地区一个成熟的继续教育组织，希望接触妇女，鼓励她们追求梦想。为了与我们的观众联系，我们采访了 8 名阿拉伯女性，并使用阿拉伯书法重新塑造了她们的肖像。每一幅肖像都展示了他们的野心，将女性气质的文化象征转化为每个人都能看到的潜力和骄傲的长袍。
Shaikha
案例简介：Translation "There's a world of potential inside every one of us."Dr. Shaikha SalemEnvironmentalist EntrySummary As more and more Arab women look to join the workforce, cultural expectations that confine them to the role of ‘homemaker’ still hold many back even today. This social pressure combined with the prejudice they face from around the world, further seeds doubt in their minds. Tathqeef, an established organization for continuing education in the region, wanted to reach out to women to encourage them to follow their dreams.To connect with our audience, we interviewed 8 established Arab women and recreated their portraits using Arabic calligraphy. Each portrait unveiled their ambitions, transforming a cultural symbol of femininity into a robe of potential and pride for everyone to see.
Shaikha
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Shaikha
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基本信息
- 广告战役： #Tathqeef-设计与品牌-8095#
- 广告品牌： Tathqeef
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 阿拉伯语
- 媒介平台： 网络
- 获得奖项：
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