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平坦的土人
案例简介：描述您所在国家/地区有关医疗保健/RX/制药通信的任何限制或法规，包括: 由于监管限制，疫苗制造商不能在巴西为他们的产品做广告。但是像赫尔墨斯 · 帕尔迪尼这样有执照的私人诊所被允许开展免疫接种活动。Hermes Pardini是GSK，Sanofi，默克和辉瑞等拉丁美洲疫苗制造商的最大客户之一。 描述目标受众，以及为什么你的工作与他们相关。 假新闻无处不在。它可以影响选举结果或传播有关疫苗副作用的虚假信息。考虑到我们的公众很容易受到假新闻的影响，这次活动表明，即使是那些相信荒谬传说的人，如果被问到他们的孩子疫苗，也不要三思而行。 陪审团的文化/背景信息 巴西人迷恋神话。他们乐于相信传说。说到数字平台，他们中的许多人都很重视这一点。如果你在Facebooks组上进行搜索，你会发现那些致力于最荒谬的理论: 平earthers，ufologists，reptilians和许多其他人。他们认真对待讨论，展示关于他们理论的 “证据”，甚至组织公共活动。这个阴谋论者是帮助医疗保健品牌消除疫苗副作用的虚假新闻的完美匹配。 翻译: 提供任何文本的完整英文翻译。 如果你在附近看到大卫，你会认为他看起来像个普通人。 但是在网上，他远非如此。 大卫有一个博客叫做 “让地球再次变平”。他的博客每月有 50,000 个独特的点击率，大卫向《世界日报》证明了地球是平的。 平的像一本书，封面上写着 “地球是平的”。 如果你有任何疑问，大卫是说服你的合适人选。 地球是平的。 大卫梦想着有一天他的小儿子在第四维度的研究中获得博士学位，领导一项前所未有的研究，证明地球确实是平的。是的，他的父亲是对的，而你，科学界的人，哪里错了。 这就是为什么他让大卫 · 朱尼尔的所有疫苗都是最新的。 只要天界穹顶保护地球，他绝对不会疯狂到怀疑预防接种 像大卫一样，在www.hermespardini.com.br更新你孩子的预防接种计划。在那里你可以选择 125 个诊所中的任何一个去获得你的孩子需要的保护。 Hermes Pardini. 医学，健康和生命健康。 告诉陪审团文案的事。 这些景点使用的语言可以追溯到广播肥皂剧时代，今天在有声读物中非常普遍。有很好的戏剧和音效，这些作品营造了一种带有悬念的氛围，用来描述那些在现实生活中看起来很正常但在数字生活中却被赋予怪癖的人的形象，参加相信荒谬阴谋论的团体，如扁平的earthers和ufologists。两次处决都以同样的结论结束: 他们可能看起来疯狂到足以相信这些理论，但不给孩子接种疫苗也没那么疯狂。
平坦的土人
案例简介：Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including: Due to regulatory constraints, vaccine manufacturers can't advertise their products in Brazil. But licensed private clinics like Hermes Pardini are allowed to run immunizations campaigns. Hermes Pardini is among the biggest clients of vaccine manufacturers in Latin America such as GSK, Sanofi, Merck and Pfizer. Describe the target audience and why your work is relevant to them. Fake news are all around. It can influence election results or disseminate false information about vaccine side effects. Considering that our public is very susceptible to fake news, this campaign shows that, even those who believe in the absurd legends, don't think twice if questioned about their children vaccines. Cultural/Context information for the jury Brazilians have a crush on myths. They're open to believing in legends. And when it comes to digital platforms, many of them take this seriously. If you do a search on Facebooks groups, you will find the ones dedicated to the most absurd theories: flat earthers, ufologists, reptilians, and many others. They take discussions seriously, show "evidence" about their theories and even organize public events. This conspiracy theorists are the perfect match to help a healthcare brand to dimistify the fake news about the side effects of vaccines. Translation: Provide a full English translation of any text. If you see David around, you’ll think he looks like a ordinary guy. But online, he's far from that. David has a blog called “Make Earth flat again”. His blog has 50 thousand unique hits monthly and it is where David proves to the world daily that the Earth is flat. Flat like a book with "The Earth is flat" written on the cover. If you have any doubts, David is the right guy to convince you. The Earth is flat. David dreams about the day his little son gets a Ph.D in the study of the 4th dimension, leading an unprecedent research that will demonstrate the Earth really is flat. Yes, his old man was damn right and you, science community guys, where so wrong. That's why he keeps all David Junior’s vaccines up-to-date. As long as the celestial dome protects the Earth, he will definitely not be crazy enough to doubt immunization. Do like David and keep your child's immunization schedule updated at www.hermespardini.com.br. Where you can choose any of the 125 available clinics to go to and get the protection your child needs. Hermes Pardini. Medicine, Health and Wellness for life. Tell the jury about the copywriting. The spots use the language that goes back to the times of radio soap operas and that today is very common in audiobooks. With a good dose of drama and sound effects, the pieces create an atmosphere with certain suspense to describe the profiles of people who seem normal in real life but who are given to eccentricities in their digital lives, taking part in groups that believe in absurd conspiracy theories, such as flat earthers and ufologists. Both executions end with the same conclusion: they may look crazy enought to believe in those theories but they aren't that crazy to not vaccinate their children.
The Flat Earther
案例简介：描述您所在国家/地区有关医疗保健/RX/制药通信的任何限制或法规，包括: 由于监管限制，疫苗制造商不能在巴西为他们的产品做广告。但是像赫尔墨斯 · 帕尔迪尼这样有执照的私人诊所被允许开展免疫接种活动。Hermes Pardini是GSK，Sanofi，默克和辉瑞等拉丁美洲疫苗制造商的最大客户之一。 描述目标受众，以及为什么你的工作与他们相关。 假新闻无处不在。它可以影响选举结果或传播有关疫苗副作用的虚假信息。考虑到我们的公众很容易受到假新闻的影响，这次活动表明，即使是那些相信荒谬传说的人，如果被问到他们的孩子疫苗，也不要三思而行。 陪审团的文化/背景信息 巴西人迷恋神话。他们乐于相信传说。说到数字平台，他们中的许多人都很重视这一点。如果你在Facebooks组上进行搜索，你会发现那些致力于最荒谬的理论: 平earthers，ufologists，reptilians和许多其他人。他们认真对待讨论，展示关于他们理论的 “证据”，甚至组织公共活动。这个阴谋论者是帮助医疗保健品牌消除疫苗副作用的虚假新闻的完美匹配。 翻译: 提供任何文本的完整英文翻译。 如果你在附近看到大卫，你会认为他看起来像个普通人。 但是在网上，他远非如此。 大卫有一个博客叫做 “让地球再次变平”。他的博客每月有 50,000 个独特的点击率，大卫向《世界日报》证明了地球是平的。 平的像一本书，封面上写着 “地球是平的”。 如果你有任何疑问，大卫是说服你的合适人选。 地球是平的。 大卫梦想着有一天他的小儿子在第四维度的研究中获得博士学位，领导一项前所未有的研究，证明地球确实是平的。是的，他的父亲是对的，而你，科学界的人，哪里错了。 这就是为什么他让大卫 · 朱尼尔的所有疫苗都是最新的。 只要天界穹顶保护地球，他绝对不会疯狂到怀疑预防接种 像大卫一样，在www.hermespardini.com.br更新你孩子的预防接种计划。在那里你可以选择 125 个诊所中的任何一个去获得你的孩子需要的保护。 Hermes Pardini. 医学，健康和生命健康。 告诉陪审团文案的事。 这些景点使用的语言可以追溯到广播肥皂剧时代，今天在有声读物中非常普遍。有很好的戏剧和音效，这些作品营造了一种带有悬念的氛围，用来描述那些在现实生活中看起来很正常但在数字生活中却被赋予怪癖的人的形象，参加相信荒谬阴谋论的团体，如扁平的earthers和ufologists。两次处决都以同样的结论结束: 他们可能看起来疯狂到足以相信这些理论，但不给孩子接种疫苗也没那么疯狂。
The Flat Earther
案例简介：Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including: Due to regulatory constraints, vaccine manufacturers can't advertise their products in Brazil. But licensed private clinics like Hermes Pardini are allowed to run immunizations campaigns. Hermes Pardini is among the biggest clients of vaccine manufacturers in Latin America such as GSK, Sanofi, Merck and Pfizer. Describe the target audience and why your work is relevant to them. Fake news are all around. It can influence election results or disseminate false information about vaccine side effects. Considering that our public is very susceptible to fake news, this campaign shows that, even those who believe in the absurd legends, don't think twice if questioned about their children vaccines. Cultural/Context information for the jury Brazilians have a crush on myths. They're open to believing in legends. And when it comes to digital platforms, many of them take this seriously. If you do a search on Facebooks groups, you will find the ones dedicated to the most absurd theories: flat earthers, ufologists, reptilians, and many others. They take discussions seriously, show "evidence" about their theories and even organize public events. This conspiracy theorists are the perfect match to help a healthcare brand to dimistify the fake news about the side effects of vaccines. Translation: Provide a full English translation of any text. If you see David around, you’ll think he looks like a ordinary guy. But online, he's far from that. David has a blog called “Make Earth flat again”. His blog has 50 thousand unique hits monthly and it is where David proves to the world daily that the Earth is flat. Flat like a book with "The Earth is flat" written on the cover. If you have any doubts, David is the right guy to convince you. The Earth is flat. David dreams about the day his little son gets a Ph.D in the study of the 4th dimension, leading an unprecedent research that will demonstrate the Earth really is flat. Yes, his old man was damn right and you, science community guys, where so wrong. That's why he keeps all David Junior’s vaccines up-to-date. As long as the celestial dome protects the Earth, he will definitely not be crazy enough to doubt immunization. Do like David and keep your child's immunization schedule updated at www.hermespardini.com.br. Where you can choose any of the 125 available clinics to go to and get the protection your child needs. Hermes Pardini. Medicine, Health and Wellness for life. Tell the jury about the copywriting. The spots use the language that goes back to the times of radio soap operas and that today is very common in audiobooks. With a good dose of drama and sound effects, the pieces create an atmosphere with certain suspense to describe the profiles of people who seem normal in real life but who are given to eccentricities in their digital lives, taking part in groups that believe in absurd conspiracy theories, such as flat earthers and ufologists. Both executions end with the same conclusion: they may look crazy enought to believe in those theories but they aren't that crazy to not vaccinate their children.
平坦的土人
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The Flat Earther
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