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案例简介:Credits
İkinci El Hayatlar
案例简介:
İkinci El Hayatlar
案例简介:Credits
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İkinci El Hayatlar
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案例详情
Occupational safety is an area of insufficient importance and low awareness in Turkey. In order to draw attention to this situation and emphasize the presence of ESEM OSGB in the field, a campaign has been developed for the target audience. In the campaign, the insensitivity of employers who neglect occupational safety was associated with the value given to second-hand goods by addressing employers' and workers' perspectives on working life from both sides. In the communication work realized with the insight-based idea, the “Second Hand Lives” campaign was launched by preparing advertisements where overalls, gloves and hard hats required for occupational safety were offered for sale on the second-hand sales platform Letgo at symbolic prices. The zero-budget campaign was broadcasted for 3 weeks and it reached 4,800 people in total.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
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项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
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创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点,抢占行业趋势红利
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