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VCCP蓝色: 通过比较市场向AutoSergei问好
案例简介:
VCCP蓝色: 通过比较市场向AutoSergei问好
案例简介:
VCCP Blue: Say hello to AutoSergei by Compare the Market
案例简介:
VCCP Blue: Say hello to AutoSergei by Compare the Market
案例简介:
VCCP蓝色: 通过比较市场向AutoSergei问好
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VCCP Blue: Say hello to AutoSergei by Compare the Market
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There's a new, high-tech meerkat in town, with Compare the Market set to introduce viewers to AutoSergei on Boxing Day (26 December). To promote the launch of automated deal-checking tool EnergyCheck - which offers regular checks and monthly alerts to ensure customers are on a competitive energy tariff - the aggregator has unveiled a high-tech roboting re-imaginging of one of its best loved mascots and head of IT, Sergei. We're introduced to AutoSergei via an Apple-esque keynote conference., where head meerkat Aleksandr explains: "AutoSergei is just like real Sergei but without the fleas."CreditsCreative Agency - VCCP BlueExecutive Creative Director - Darren BailesCreative Director – Matt LloydCreatives: Matt Hynds, Liam Wilson, Teodora Nicolae & Malina GuiguraExecutive Producer - Andy LeahyGroup Planning Director - Ben de CastellaPlanning Director - Sarah MasonSenior Planner - Charlotte MarksGroup Account Director: Kirsten FarkasAccount Directors - Stephanie TreffersAccount Managers - Jamie Isaac-Richards, Allegra DowdingProduction Company – Passion PicturesAnimation, VFX & Post Production – Passion PicturesDirector – Darren WalshAnimation Producer - Anna CunningtonLive Action Producer – Patrick DuguidDoP – Olivier CarouEditor – Gus Herdman @ TrimColourist – Simone Grattarola @ Time Based ArtsSound Engineer – George Castle @ GCRSPost: Brian Carbin @ Stone DogsPost Producer: Joe West @ Stone Dogs
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