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案例详情
The Sherpas, the startup expert in tutoring, unveils its first TV communication campaign created by DENTSU CREATIVE, on the main TNT and cable channels. The goal? To assert its identity as an innovative player that dusts off tutoring with a simple recipe: courses accessible to all, better paid private teachers, and a tailor-made methodology. Thought and realized by Dentsu Creative France, the campaign relied on the company’s name: The Sherpas, symbol of the guide to accompany the students in their academic journey and help them to overcome his difficulties. The result: an “English” spot, with offbeat humor, which uses two camera axes, creating field-against-field to make the comedy more and more wacky, until the fall.
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