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    Westpac 'Help. It's What Australians Do.'微电影广告营销案例

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    西太平洋银行的帮助。这就是澳大利亚人所做的。

    案例简介:脚本原始语言 声音设计推动了整个电影的故事。通过使用强化声音来强调各种情况,它为每个物理和历史景观提供了背景,并极大地促进了电影中的张力。这种张力最终被释放,声音设计帮助这种释放成为现实。 入口摘要 该景点以过去到现在的澳大利亚历史,文化和自然景观为特色。有建造海港大桥的场景,这是一项重大的工程壮举。洪水是许多澳大利亚人每年都会受到影响的灾难。在偏远的澳大利亚隔离分娩,在那里需要很长时间才能获得帮助/支持,而在校车上的女孩场景中显示出种族隔离。这些都是已经或仍然会影响每天澳大利亚人的情况。 简要说明 西太平洋银行的帮助。这就是澳大利亚人所做的。拥抱典型的澳大利亚伙伴精神和人们帮助人们。该景点展示了伸出援助之手的重要性,并借鉴了西太平洋银行在重要时刻提供帮助的品牌承诺。该广告的特色是从澳大利亚的历史过去到现在,人们在危机,灾难或隔离时期发现自己的时刻。从那里开始,这个地方庆祝那些在这些需要帮助的时候帮助人们的日常生活。

    西太平洋银行的帮助。这就是澳大利亚人所做的。

    案例简介:ScriptInOriginalLanguage The sound design furthers the story throughout the film. Through the use of intensifying sounds that emphasise the various situations it provides context to each physical and historical landscape and contributes greatly to producing tension in the film. This tension is eventually released and the sound design helps this release become reality. EntrySummary The spot features scenes from Australia's historical, cultural and physical landscape from past to present. There are scenes of constructing the harbour bridge which was a big engineering feat. Flooding which is a disaster that many Australians are affected by each year. Giving birth in the isolation of remote Australia where it is a long time before help/support can be reached and racial isolation which is shown in the scenes of the girl on the school bus. These are all situations that have, or still do affect everyday Australians. BriefExplanation Westpac 'Help. It's What Australians Do.' embraces the quintessential Australian spirit of mateship and people helping people. The spot showcases the importance of a helping hand, and draws on Westpac's brand promise of helping in the moments that matter. The advert features moments from Australia's historical past to the present where individuals find themselves in times of crisis, disaster or isolation. From there the spot celebrates the everyday people who help those in these times of need.

    Westpac 'Help. It's What Australians Do.'

    案例简介:脚本原始语言 声音设计推动了整个电影的故事。通过使用强化声音来强调各种情况,它为每个物理和历史景观提供了背景,并极大地促进了电影中的张力。这种张力最终被释放,声音设计帮助这种释放成为现实。 入口摘要 该景点以过去到现在的澳大利亚历史,文化和自然景观为特色。有建造海港大桥的场景,这是一项重大的工程壮举。洪水是许多澳大利亚人每年都会受到影响的灾难。在偏远的澳大利亚隔离分娩,在那里需要很长时间才能获得帮助/支持,而在校车上的女孩场景中显示出种族隔离。这些都是已经或仍然会影响每天澳大利亚人的情况。 简要说明 西太平洋银行的帮助。这就是澳大利亚人所做的。拥抱典型的澳大利亚伙伴精神和人们帮助人们。该景点展示了伸出援助之手的重要性,并借鉴了西太平洋银行在重要时刻提供帮助的品牌承诺。该广告的特色是从澳大利亚的历史过去到现在,人们在危机,灾难或隔离时期发现自己的时刻。从那里开始,这个地方庆祝那些在这些需要帮助的时候帮助人们的日常生活。

    Westpac 'Help. It's What Australians Do.'

    案例简介:ScriptInOriginalLanguage The sound design furthers the story throughout the film. Through the use of intensifying sounds that emphasise the various situations it provides context to each physical and historical landscape and contributes greatly to producing tension in the film. This tension is eventually released and the sound design helps this release become reality. EntrySummary The spot features scenes from Australia's historical, cultural and physical landscape from past to present. There are scenes of constructing the harbour bridge which was a big engineering feat. Flooding which is a disaster that many Australians are affected by each year. Giving birth in the isolation of remote Australia where it is a long time before help/support can be reached and racial isolation which is shown in the scenes of the girl on the school bus. These are all situations that have, or still do affect everyday Australians. BriefExplanation Westpac 'Help. It's What Australians Do.' embraces the quintessential Australian spirit of mateship and people helping people. The spot showcases the importance of a helping hand, and draws on Westpac's brand promise of helping in the moments that matter. The advert features moments from Australia's historical past to the present where individuals find themselves in times of crisis, disaster or isolation. From there the spot celebrates the everyday people who help those in these times of need.

    西太平洋银行的帮助。这就是澳大利亚人所做的。

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    Westpac 'Help. It's What Australians Do.'

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