本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
植物区系
案例简介：一种可以保护濒危物种的水果新的植物性产品，旨在阻止对非法春药的需求，野生动物贩运春药已经盛行了几个世纪。今天，它是仅次于毒品贸易的世界第二大黑市，估计价值 200亿美元。对春药的痴迷导致了对濒危动植物的偷猎，其中许多濒临灭绝。中国是世界上最大的非法野生动物成分消费国，它们来自世界各地。哥伦比亚环境和可持续发展部非常清楚这一问题，并希望停止哥伦比亚野生动物的非法交易。因此，他们来到几何全球 -- 他们自 2014年以来的合作伙伴机构 -- 提出了一种新的方法: 将对春药的需求转向可持续和环保的产品, 给消费者他们想要的东西，同时拯救无数濒临灭绝的动物。但是这些产品并不存在，所以我们必须创造它们。哥伦比亚有完美的成分: Chontadura 水果，被称为 “大自然的伟哥”, “被认为具有强大的催情能力，几个世纪以来一直被哥伦比亚太平洋海岸的非裔哥伦比亚社区使用。与致力于保护濒危物种的保护团体 Geometry 香港和 WildBond 香港合作，创建了一个新品牌，目标是典型的中国春药消费者。多种产品是由这种水果制成的，包括按摩油、蜡烛和能量饮料，现在在中国香港和深圳的成人商店都可以买到。考虑到一个挑衅性的名字，这些产品有一个引人注目的包装设计和格式，专门设计来吸引当地购物者，并在支持当地哥伦比亚农民的同时间接拯救濒危动物。哥伦比亚环境和可持续发展部长加布里埃尔 · 瓦列霍说，“在动物交通问题上，我们正在通过根除这种行为来解决问题的根源，” 埃德温 · 皮内达说, ECD 几何环球香港评论:“我们很高兴能与哥伦比亚环境与可持续发展部和野生邦德香港合作，打造一个旨在减少对受保护物种需求的新品牌”。迄今为止，能量饮料和按摩油主要在香港和深圳的成人商店和按摩店以及网上销售。
植物区系
案例简介：A fruit that can protect endangered species New plant-based products created to stem demand for illegal aphrodisiacs Wildlife trafficking for aphrodisiacs has prevailed for centuries. Today it’s the second largest black market in the world after the drug trade, with an estimated value of $20 billion USD. Obsession for aphrodisiacs has led to poaching of endangered animals and plants, many of which risk extinction. China is the world’s largest consumer of illegal wildlife ingredients and they are sourced all over the world. The Colombian Ministry of Environment and Sustainable Development was well aware of the problem and wanted to stop the illegal trading of Colombian wildlife. So they came to Geometry Global - their partner agency since 2014 – who came up with a novel approach: redirect the demand for aphrodisiacs towards a sustainable and environmentally friendly products, giving consumers what they want while saving countless endangered animals. But these products did not exist, so we had to create them. And Colombia has the perfect ingredient: the Chontadura fruit, known as “Nature’s Viagra,” is believed to have powerful aphrodisiac powers and has been used for centuries by amongst the Afro-Colombian communities of the Pacific Coast of Colombia. Working in partnership with Geometry Hong Kong and WildBond HongKong, a conservation group dedicated to protecting endangered species, a new brand was created targeting the typical Chinese aphrodisiac consumer. Multiple products were created from the fruit, including massage oil, candles, and an energy drink and are now available in adult stores in Hong Kong and Shenzhen, China. Given a provocative name, the products have a compelling packaging design and format, specially designed to attract local shoppers and indirectly save endangered animals while supporting local Colombian farmers. Gabriel Vallejo, Colombian Minister of Environment and Sustainable Development, said “On the fauna traffic matter, we are attacking the source of the problem by eradicating the behavior” Edwin Pineda, ECD Geometry Global Hong Kong commented: “We are thrilled to work with Colombia’s Ministry of Environment and Sustainable Development and WildBond Hong Kong on a new brand that aims to reduce demand for protected species”. To date, energy drinks and massage oil are sold mainly at adult shops and massage shops in Hong Kong and Shenzhen and online.
Flora For Fauna
案例简介：一种可以保护濒危物种的水果新的植物性产品，旨在阻止对非法春药的需求，野生动物贩运春药已经盛行了几个世纪。今天，它是仅次于毒品贸易的世界第二大黑市，估计价值 200亿美元。对春药的痴迷导致了对濒危动植物的偷猎，其中许多濒临灭绝。中国是世界上最大的非法野生动物成分消费国，它们来自世界各地。哥伦比亚环境和可持续发展部非常清楚这一问题，并希望停止哥伦比亚野生动物的非法交易。因此，他们来到几何全球 -- 他们自 2014年以来的合作伙伴机构 -- 提出了一种新的方法: 将对春药的需求转向可持续和环保的产品, 给消费者他们想要的东西，同时拯救无数濒临灭绝的动物。但是这些产品并不存在，所以我们必须创造它们。哥伦比亚有完美的成分: Chontadura 水果，被称为 “大自然的伟哥”, “被认为具有强大的催情能力，几个世纪以来一直被哥伦比亚太平洋海岸的非裔哥伦比亚社区使用。与致力于保护濒危物种的保护团体 Geometry 香港和 WildBond 香港合作，创建了一个新品牌，目标是典型的中国春药消费者。多种产品是由这种水果制成的，包括按摩油、蜡烛和能量饮料，现在在中国香港和深圳的成人商店都可以买到。考虑到一个挑衅性的名字，这些产品有一个引人注目的包装设计和格式，专门设计来吸引当地购物者，并在支持当地哥伦比亚农民的同时间接拯救濒危动物。哥伦比亚环境和可持续发展部长加布里埃尔 · 瓦列霍说，“在动物交通问题上，我们正在通过根除这种行为来解决问题的根源，” 埃德温 · 皮内达说, ECD 几何环球香港评论:“我们很高兴能与哥伦比亚环境与可持续发展部和野生邦德香港合作，打造一个旨在减少对受保护物种需求的新品牌”。迄今为止，能量饮料和按摩油主要在香港和深圳的成人商店和按摩店以及网上销售。
Flora For Fauna
案例简介：A fruit that can protect endangered species New plant-based products created to stem demand for illegal aphrodisiacs Wildlife trafficking for aphrodisiacs has prevailed for centuries. Today it’s the second largest black market in the world after the drug trade, with an estimated value of $20 billion USD. Obsession for aphrodisiacs has led to poaching of endangered animals and plants, many of which risk extinction. China is the world’s largest consumer of illegal wildlife ingredients and they are sourced all over the world. The Colombian Ministry of Environment and Sustainable Development was well aware of the problem and wanted to stop the illegal trading of Colombian wildlife. So they came to Geometry Global - their partner agency since 2014 – who came up with a novel approach: redirect the demand for aphrodisiacs towards a sustainable and environmentally friendly products, giving consumers what they want while saving countless endangered animals. But these products did not exist, so we had to create them. And Colombia has the perfect ingredient: the Chontadura fruit, known as “Nature’s Viagra,” is believed to have powerful aphrodisiac powers and has been used for centuries by amongst the Afro-Colombian communities of the Pacific Coast of Colombia. Working in partnership with Geometry Hong Kong and WildBond HongKong, a conservation group dedicated to protecting endangered species, a new brand was created targeting the typical Chinese aphrodisiac consumer. Multiple products were created from the fruit, including massage oil, candles, and an energy drink and are now available in adult stores in Hong Kong and Shenzhen, China. Given a provocative name, the products have a compelling packaging design and format, specially designed to attract local shoppers and indirectly save endangered animals while supporting local Colombian farmers. Gabriel Vallejo, Colombian Minister of Environment and Sustainable Development, said “On the fauna traffic matter, we are attacking the source of the problem by eradicating the behavior” Edwin Pineda, ECD Geometry Global Hong Kong commented: “We are thrilled to work with Colombia’s Ministry of Environment and Sustainable Development and WildBond Hong Kong on a new brand that aims to reduce demand for protected species”. To date, energy drinks and massage oil are sold mainly at adult shops and massage shops in Hong Kong and Shenzhen and online.
植物区系
暂无简介
Flora For Fauna
暂无简介
基本信息
- 广告战役： #Flora For Fauna#
- 广告品牌： She Shou Tao
- 发布日期： 2015-12-01
- 行业领域： 生活服务 , 医疗/护理
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
