Bright Vines|海报/平面|广告营销案例【ADGuider广告指南】

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明亮的藤蔓

案例简介：当你想到葡萄时，创新通常不是第一个想到的词。但是对于 SRG 和明亮的藤蔓的创造™是的，这正是我们开始的地方。SRG 与农业投资者和种植者合作，发起了一个完整的餐桌葡萄复兴。介绍明亮的藤蔓。一个全新的令人惊叹的葡萄体验，邀请消费者在感官野生的一面散步。凭借大胆的口味和时髦的形状，SRG 为明亮的藤蔓创造了一种策略和设计，为目前的红色、绿色和黑色类别带来了生命和活力。明亮的葡萄藤在 2018 夏末推出，重塑了世界葡萄的面貌。

明亮的藤蔓

案例简介：When you think of grapes, innovation isn’t usually the first word that comes to mind. But for SRG and the creation of Bright Vines™, that’s exactly where we started. SRG partnered with agricultural investors and growers to launch a complete table grape renaissance. Introducing Bright Vines. A completely new wow-worthy grape experience that invites consumers to take a walk on the sensorial wild side. With bold flavors and funky shapes, SRG created a strategy and design for Bright Vines that brought life and energy to a category that currently stops at red, green, and black. Bright Vines launched in late summer 2018, reinventing how the world grapes.