本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
加拿大航空: FCB加拿大像加拿大人一样旅行
案例简介:
加拿大航空: FCB加拿大像加拿大人一样旅行
案例简介:
Air Canada: Travel Like a Canadian by FCB Canada
案例简介:
Air Canada: Travel Like a Canadian by FCB Canada
案例简介:
加拿大航空: FCB加拿大像加拿大人一样旅行
暂无简介
Air Canada: Travel Like a Canadian by FCB Canada
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Killing Eve star Sandra Oh is from Canada, and since Canadians are known globally for their polite ways, Oh is out to teach people how to ‘Travel Like a Canadian’ in a new spot for Air Canada.The campaign takes a playful look at how Canadians travel and interact with other cultures abroad, while celebrating some of the country’s unique values, to show the world just how Canadians do it right.The launch video features Oh walking through an airport and pointing out that when people fly Air Canada – which was named the best airline in North America for the third straight year at the 2019 Skytrax World Airline Awards – they’re essentially traveling like a Canadian, so she points out a few ways to act Canadian. First, she bumps into another Canadian woman and in true fashion, both apologize, then exchange very Canadian phrases like “loonie-toonie” and “ketchup chips”.Oh then moves on to break up an argument between two girls by offering them a steaming helping of poutine with two forks. Problem solved. She then praises the Canadian way of sharing things with other cultures, as she sidles up to the bar next to a Japanese businessman and orders two Caesars – bloody-mary style drinks with ridiculous amounts of garnishes, including a burger slider.From there it’s on to the plane where she embraces all cultures by greeting a diverse group of passengers in their native tongues. As she sits down, she politely tells an American man that he’s in her seat. He apologizes in the most Canadian way possible.CreditsAgency: FCB CanadaClient: Air CanadaDirector: Adam Reid, Holiday Films
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息