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Humana: BBDO纽约的爱情笔记
案例简介:
Humana: BBDO纽约的爱情笔记
案例简介:
Humana: Love Notes by BBDO New York
案例简介:
Humana: Love Notes by BBDO New York
案例简介:
Humana: BBDO纽约的爱情笔记
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Humana: Love Notes by BBDO New York
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Health insurance may be a hot button political topic, but for insurer Humana, it gets a love note.Humana introduced the latest iteration of its 'Start with Healthy' campaign, which shows that there is always a reason to start with healthy. The new film, created by BBDO New York, demonstrates a whole new way to write a love note.In the spot, we see an older gentleman jogging through his neighborhood, but he takes quick jaunts to the right and left. We wonder why until we see him come back home and printing out his route from his step tracker. It's in the shape of a heart, which he hands to his wife in a healthful touching moment.CreditsCLIENT: HumanaAGENCY: BBDO New YorkSPOT: “Love Notes”David Lubars, Chief Creative Officer, BBDO WorldwideGreg Hahn, Chief Creative Officer, BBDO New YorkTim Bayne, Executive Creative DirectorBryan Barnes, Associate Creative Director/Art DirectorNedal Ahmed, Associate Creative Director/CopywriterDiane Hill, Executive ProducerMelissa Chester, Music ProducerShelley Bloch, Business ManagerPeter McCallum, Senior DirectorNatalie Connelly, Account DirectorDavid Ritter, Account DirectorMelissa Blache, Account ExecutiveProduction Company: SuperprimeMalloy Brothers, DirectorColleen O’Donnell, Executive ProducerNina Huang, Line ProducerMenno Mans, Director of PhotographyEditorial Company: Rock Paper ScissorsEve Kornblum, Executive ProducerLisa Barnable, ProducerDavid Brodie, EditorJoseph Tuzzolino, Assistant EditorTelecine: Company 3Tom Poole, Telecine ArtistAlexandra Lubrano, ProducerConform/Finishing: A52Edward Reina, Conform ArtistBarbara Kontarovich, ProducerSound Design: Rock Paper ScissorsDavid Brodie, ComposerLisa Barnable, ProducerAudio Finishing: Sound LoungeTom Jucarone, EngineerMike Gullo, Producer
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