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阿迪达斯原版 X 亚历山大 · 王
案例简介：EntrySummary 时尚市场充斥着品牌合作，每天都有新的合作在下降。但是阿迪达斯 Originals 和 Alexander Wang 合作制作了一个系列，其中展示了一些不可思议的东西: 标志性的三叶草标志，颠倒了。这个手势完全违反了阿迪达斯的知识产权。法律世界成为我们挑逗运动的创造性角度。我们在一张图片中捕捉到了时尚伙伴关系背后不舒服的法律和对它们的公然无视，这是一份带有巨大红色 X 的保密协议, 把它变成了一系列的海报。NDA 海报首次在没有参与的情况下展示。然后亚历山大 · 王的标志一夜之间贴在每张海报上。几天后，阿迪达斯原创三叶草的形式出现了。发明合作作为增强自身遗产的一种方式的品牌，将它们作为挑战的一种方式进行了改造。 简要解释
阿迪达斯原版 X 亚历山大 · 王
案例简介：EntrySummary The fashion market is flooded with brand collaborations with a new one dropping every day. But adidas Originals and Alexander Wang collaborated on a collection that featured something unthinkable: the iconic trefoil logo, flipped upside down. The gesture represented a complete violation of adidas intellectual property. The legal world became the creative angle for our teaser campaign.We captured both the uncomfortable legalities behind fashion partnerships and the blatant disregard for them in one image, a Non-Disclosure Agreement with a huge red X across it, and turned it into a series of posters. The NDA posters were first presented without parties involved. Then the Alexander Wang logo was pasted in every poster overnight. Days later, the form of the adidas Originals trefoil appeared. The brand that invented collaborations as a way to enhance its own heritage, reinvented them as a way to challenge it. BriefExplanation
Adidas Originals X Alexander Wang
案例简介：EntrySummary 时尚市场充斥着品牌合作，每天都有新的合作在下降。但是阿迪达斯 Originals 和 Alexander Wang 合作制作了一个系列，其中展示了一些不可思议的东西: 标志性的三叶草标志，颠倒了。这个手势完全违反了阿迪达斯的知识产权。法律世界成为我们挑逗运动的创造性角度。我们在一张图片中捕捉到了时尚伙伴关系背后不舒服的法律和对它们的公然无视，这是一份带有巨大红色 X 的保密协议, 把它变成了一系列的海报。NDA 海报首次在没有参与的情况下展示。然后亚历山大 · 王的标志一夜之间贴在每张海报上。几天后，阿迪达斯原创三叶草的形式出现了。发明合作作为增强自身遗产的一种方式的品牌，将它们作为挑战的一种方式进行了改造。 简要解释
Adidas Originals X Alexander Wang
案例简介：EntrySummary The fashion market is flooded with brand collaborations with a new one dropping every day. But adidas Originals and Alexander Wang collaborated on a collection that featured something unthinkable: the iconic trefoil logo, flipped upside down. The gesture represented a complete violation of adidas intellectual property. The legal world became the creative angle for our teaser campaign.We captured both the uncomfortable legalities behind fashion partnerships and the blatant disregard for them in one image, a Non-Disclosure Agreement with a huge red X across it, and turned it into a series of posters. The NDA posters were first presented without parties involved. Then the Alexander Wang logo was pasted in every poster overnight. Days later, the form of the adidas Originals trefoil appeared. The brand that invented collaborations as a way to enhance its own heritage, reinvented them as a way to challenge it. BriefExplanation
阿迪达斯原版 X 亚历山大 · 王
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Adidas Originals X Alexander Wang
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