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阿迪达斯原版-未来
案例简介：我们的观众与未来有着复杂的关系。人类即将灭亡的故事随处可见，包括以反乌托邦未来为背景的流行文化。 当年轻的创作者被这些虚构的世界所娱乐时，他们觉得他们有能力决定自己的未来。 我们写了一首挑衅的原创歌曲，预示着一个名为 “你的未来不是我的” 的品牌的新方向，这成为了一代人的国歌。在电影中，我们捕捉到了人们自信地一起走向乐观的明天，消除了负面未来的障碍。
阿迪达斯原版-未来
案例简介：Our audience has a complex relationship with the future. The imminent demise of mankind is written everywhere they look, including pop-culture, set in a dystopian future. While young creators are entertained by these fictional worlds, they feel they have the power to decide their own future. We wrote a defiant original song that heralded a new direction for the brand called “Your Future is not Mine,” that became an anthem for a generation. In the film, we captured people confidently marching together toward an optimistic tomorrow, dismissing hurdles of the negative future.
adidas Originals - Future
案例简介：我们的观众与未来有着复杂的关系。人类即将灭亡的故事随处可见，包括以反乌托邦未来为背景的流行文化。 当年轻的创作者被这些虚构的世界所娱乐时，他们觉得他们有能力决定自己的未来。 我们写了一首挑衅的原创歌曲，预示着一个名为 “你的未来不是我的” 的品牌的新方向，这成为了一代人的国歌。在电影中，我们捕捉到了人们自信地一起走向乐观的明天，消除了负面未来的障碍。
adidas Originals - Future
案例简介：Our audience has a complex relationship with the future. The imminent demise of mankind is written everywhere they look, including pop-culture, set in a dystopian future. While young creators are entertained by these fictional worlds, they feel they have the power to decide their own future. We wrote a defiant original song that heralded a new direction for the brand called “Your Future is not Mine,” that became an anthem for a generation. In the film, we captured people confidently marching together toward an optimistic tomorrow, dismissing hurdles of the negative future.
阿迪达斯原版-未来
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adidas Originals - Future
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