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MEDIDA CERTA
案例简介：简要解释 你如何创建一个应用程序来跟踪世界上最重要的电视网络之一的巨大冲击？真人秀《 Medida Certa 》 (合适的尺寸) 显示，《幻想曲》的主持人 Renata Ceribelli 和 Zeca Camargo 能够在 90 天内恢复健康, 只使用锻炼和正确的饮食。每部 13 集每分钟有 2000万观众 (40% 的份额), 节目 “Medida Certa” 在巴西的 10 个城市变成了非常受欢迎的 “健身”，也成为了畅销书。唯一缺少的是一个工具，帮助每个人以非常个人的方式尝试 Medida Certa。应用程序 “Medida Certa” 允许每个用户与电视上的著名主持人生活完全相同的体验。该应用程序提供了正确的工具来在 90 天内重新编程你的身体。用户可以创建一个配置文件，该应用程序建议个人练习配方以保持身材。图形和其他工具允许用户每天监控变化。该应用程序还提供了一些计算器: 身体质量指数计算器、脂肪和身体质量; 提醒用户用餐时间的通知; 计步器; 健康食谱; 智能购物的提示; 锻炼时听的音乐列表。当用户感到筋疲力尽时，他/她可以录制一条消息并在社交网络上分享。过去在电视屏幕上的一切现在都在每个人的口袋里。就像在电视上一样，免费的应用程序很受欢迎。仅在六个月内，就有超过 360,000 人下载了这款应用 “Medida Certa”，并在巴西排名中名列前茅。最重要的是: 它有助于塑造一个更健康的巴西。
MEDIDA CERTA
案例简介：Brief Explanation How do you create an app to follow a huge hit on one of the most important TV networks in the world? The reality show “Medida Certa” (The Right Size) showed that the hosts of “Fantastico”, Renata Ceribelli and Zeca Camargo, were capable of getting fit in 90 days, using only exercises and the right diet. With 20 million viewers per minute (40 per cent share) in each of it's 13 episodes, the show “Medida Certa” was transformed into a very popular "Get Fit" walk in 10 cities in Brazil and also became a best selling book. The only thing missing was a tool to help each one to try Medida Certa in a very personal way. The app “Medida Certa” allows each user to live exactly the same experience as the famous hosts on TV. The app offers the right tools to reprogram your body in 90 days. The user can create a profile and the app suggests a personal recipe of exercises to get in shape. Graphs and other tools allow the user to monitor the changes day by day. The app also offers a few calculators: Body Mass Index calculator, fat and body mass; notifications that reminds the user the right time to have a meal; a pedometer; healthy recipes; tips for smart shopping; music list to listen while exercising. When the user is feeling exhausted, he/she can record a message and share it on social networks. Everything that used to be on the TV screen is now on everybody’s pockets. Just like on TV, the free app is a hit. More than 360 thousand people download it in just six months putting the app “Medida Certa” on the top of the Brazilian rankings. And most important: it helped to shape a fitter Brazil.
MEDIDA CERTA
案例简介：简要解释 你如何创建一个应用程序来跟踪世界上最重要的电视网络之一的巨大冲击？真人秀《 Medida Certa 》 (合适的尺寸) 显示，《幻想曲》的主持人 Renata Ceribelli 和 Zeca Camargo 能够在 90 天内恢复健康, 只使用锻炼和正确的饮食。每部 13 集每分钟有 2000万观众 (40% 的份额), 节目 “Medida Certa” 在巴西的 10 个城市变成了非常受欢迎的 “健身”，也成为了畅销书。唯一缺少的是一个工具，帮助每个人以非常个人的方式尝试 Medida Certa。应用程序 “Medida Certa” 允许每个用户与电视上的著名主持人生活完全相同的体验。该应用程序提供了正确的工具来在 90 天内重新编程你的身体。用户可以创建一个配置文件，该应用程序建议个人练习配方以保持身材。图形和其他工具允许用户每天监控变化。该应用程序还提供了一些计算器: 身体质量指数计算器、脂肪和身体质量; 提醒用户用餐时间的通知; 计步器; 健康食谱; 智能购物的提示; 锻炼时听的音乐列表。当用户感到筋疲力尽时，他/她可以录制一条消息并在社交网络上分享。过去在电视屏幕上的一切现在都在每个人的口袋里。就像在电视上一样，免费的应用程序很受欢迎。仅在六个月内，就有超过 360,000 人下载了这款应用 “Medida Certa”，并在巴西排名中名列前茅。最重要的是: 它有助于塑造一个更健康的巴西。
MEDIDA CERTA
案例简介：Brief Explanation How do you create an app to follow a huge hit on one of the most important TV networks in the world? The reality show “Medida Certa” (The Right Size) showed that the hosts of “Fantastico”, Renata Ceribelli and Zeca Camargo, were capable of getting fit in 90 days, using only exercises and the right diet. With 20 million viewers per minute (40 per cent share) in each of it's 13 episodes, the show “Medida Certa” was transformed into a very popular "Get Fit" walk in 10 cities in Brazil and also became a best selling book. The only thing missing was a tool to help each one to try Medida Certa in a very personal way. The app “Medida Certa” allows each user to live exactly the same experience as the famous hosts on TV. The app offers the right tools to reprogram your body in 90 days. The user can create a profile and the app suggests a personal recipe of exercises to get in shape. Graphs and other tools allow the user to monitor the changes day by day. The app also offers a few calculators: Body Mass Index calculator, fat and body mass; notifications that reminds the user the right time to have a meal; a pedometer; healthy recipes; tips for smart shopping; music list to listen while exercising. When the user is feeling exhausted, he/she can record a message and share it on social networks. Everything that used to be on the TV screen is now on everybody’s pockets. Just like on TV, the free app is a hit. More than 360 thousand people download it in just six months putting the app “Medida Certa” on the top of the Brazilian rankings. And most important: it helped to shape a fitter Brazil.
MEDIDA CERTA
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MEDIDA CERTA
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