'Let’s Turn Things Around' aims to raise awareness and donations for Northern White Rhinos – there are only three left in the world and they're under 24-hour surveillance. The San Diego Zoo tapped 40-plus-year partner Epsilon, a data-driven marketing company, to help raise awareness of San Diego Zoo Global Wildlife Conservancy’s conservation efforts and compel donors to save animals facing imminent extinction.To capture the urgency, and necessity, of conservation efforts, Epsilon’s creative team developed imagery of the rhino slipping away into nothingness through the grasps of an hourglass.Live at EndExtinction.org, the campaign will be promoted on social media and owned channels through the end of the year. The promotional video can be viewed here.CreditsAgency: EpsilonJohn Immesoete, Chief Creative OfficerBrendan Mckenna, SVP, Executive Creative DirectorDennis Heidebrink, Creative DirectorMarc Squiers, Associate Creative Director, CopyMark Bell, Associate Creative Director, ArtJill Frank, Executive Producer, Head of Content ProductionAnnie Varberg, Content Production CoordinatorMode Project, Production CompanyCarole Ambauen, Associate Creative Director, ArtLisa Patrizio, Sr. Art DirectorMarlo Habeeb, CopywriterWendy Cagwin, Sr. Production Artist