Tennis Across Borders|短视频|广告营销案例【ADGuider广告指南】

跨越国界的网球

案例简介：伟大的枪手克劳斯 · 泰尔曼为比约恩 · 博格指挥 “超越边界” 伟大的枪支导演克劳斯 · 泰尔曼为瑞典运动服品牌比约恩 · 博格指导新的运动。该品牌在美国和墨西哥边境建立了一场网球比赛，边境两边各有一名运动员，一半网球场在墨西哥土地上，另一半在美国土地上。博格网球公开赛是一项跨越国界的倡议，旨在展示一个开放的世界，在这个世界里，体育有力量团结人们，克劳斯是捕捉比赛的最佳选择。该品牌希望强调当今世界似乎充满了冲突; 可能导致沮丧的冲突，导致人们和国家相互之间建立围墙。但是，当我们可以相互了解和学习的时候，为什么要建造墙呢？这就是为什么瑞典运动服品牌决定在美国举办一场网球比赛。 s。 /墨西哥边境，在蒂华纳河，网球运动员马里亚诺 · 阿尔戈特 (MX) 和彼得 · 克莱门特 (美国) 在那里进行比赛。网球运动员在一场比赛中平均交换双方 13 次。在这个游戏中，他们不被允许。 Bj ö rn Borg 首席执行官亨里克 · 邦吉 (Henrik Bunge) 表示: “博格开放是我们声明，我们作为一个运动服装品牌，相信一个开放的世界。”。“不幸的是，这项活动不太可能让那些宣传高墙的人改变他们的观点。但是，以我们的传统，我们知道不仅网球网，而且一般体育运动，都有团结人民的力量。我们希望激励人们接触他们的邻居，一起做运动，而不是筑墙。" Thymann 补充道: “今年我一直在与 Round & Round 合作，他们不久前就有了这个想法的大纲。”。“我上船，让不可能发生，我们真的在真正的物理边界上。我们看了许多景点，想找到一些在后勤上首先可能的东西。但是当我们进一步调查时，结果发现这几乎是不可能的。直到我想到了一个法律漏洞，我们从墨西哥方面做了一切，除了美国球员，这才成为现实。当我们拍摄时，美国习俗和边境 Partol 一直在观察我们，但从未干涉过。" “在不知道你有多长时间的情况下拍摄电影是非常困难的，我们可以随时关闭。因此，我们没有以更传统的方式计划拍摄，而是同时使用 3-4 台摄像机拍摄，以获得尽可能多的镜头。看着船员很有趣。因为我们有如此大的压力，每个人都很有效率，但是我们在片场仍然很开心 ”。

跨越国界的网球

案例简介：GREAT GUNS’ KLAUS THYMANN DIRECTS ‘BEYOND THE BORDERS’ FOR BJÖRN BORG Great Guns director Klaus Thymann directs the new campaign for Swedish sportswear brand Björn Borg. The brand has established a tennis match on the U.S. and Mexican border with one player on each side of the border, half the tennis court on Mexican soil and the other half on US soil. Borg Open – Tennis across Borders – is an initiative intended to manifest an open world in which sport has the power to unite people and Klaus was the perfect choice to capture the game. The brand wanted to highlight how the world of today seems full of conflicts; conflicts that can lead to frustration, causing people and nations to build walls between each other. But why build walls, when we could get to know and learn from one another instead? That’s why the Swedish sportswear brand decided to establish a tennis match on the U.S./Mexican border, at Tijuana River, where a game is played between tennis players Mariano Argote (MX) and Peter Clemente (US). On average a tennis player swaps sides 13 times during a game. In this game, they weren’t allowed to. “Borg Open is our way to state that we, as a sportswear brand, believe in an open world,” says Henrik Bunge, CEO of Björn Borg. “Unfortunately, the activity is not likely to make those people who promote raising walls change their opinion. But, with our heritage, we know that not only tennis nets, but sport in general, has the power to unite people. We hope to inspire people to reach out to their neighbors and do sport together instead of building walls.” “This year I have been working a lot with Round & Round and they had the outline for this idea a while ago,” adds Thymann. “I got onboard and made the impossible happen, we are really on the real physical border. We were looking at many sights and wanted to find something that was logistically possible first and foremost. But as we investigated further it turned out this was almost impossible. It was not until I thought of a kind of legal loophole where we did everything from the Mexican side, minus US player, that it became a reality. When we were filming, the US Custom and Border Partol were observing us but never interfered.” “It is very difficult doing a film shoot not knowing how long you have, and that we could get shut down at any time. So instead of planning the shoot in a more traditional way, we shot with 3-4 cameras simultaneously to get as much footage as possible. It was interesting watching the crew. Because we had such intense pressure, everyone was mega effective, but we still had fun on set”.