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Ketnet 配音
案例简介：战略 Ketnet 一直在关注世界各地的趋势。但是孩子们 -- 分享他们的想法并在 Ketnet 网站上留下评论 -- 也是一个伟大的信息来源。这有助于 Ketnet 了解他们的目标群体喜欢什么，什么让他们沮丧或好奇，等等。 ketnet 承认新技术，并利用它们通过线性和数字渠道提供完整的 “Ketnet 体验”。这帮助 Ketnet 构建了一个强大而有用的应用程序。该应用程序针对 6 岁至 10 岁的儿童，专为平板电脑和移动设备设计，是接触当今儿童的最佳媒体。这一代人现在喜欢在与内容互动时积极参与。Ketnet 配音允许孩子们在真正的 Ketnet 冒险中扮演一个角色。成为他们喜欢在电视上看的角色。在录音时欣赏他们的表演后，他们可以检查他们是否做得很好，并分享视频。 相关性 儿童电视频道 Ketnet 承认新技术，并利用它们通过线性和数字频道提供完整的 “Ketnet 体验”。为了实现帮助儿童更好阅读的目标，凯特尼创建了 “凯特尼 · 杜布”，这是一款让大声朗读变得有趣的应用。Ketnet 配音可通过儿童最喜爱的频道访问: 平板电脑和手机。随着更多的卡通被定期添加到应用程序中，Ketnet 配音肯定会成为孩子们最喜欢的阅读方式。 概要 人们常说，这个世界属于那些读书的人…… 不幸的是，儿童的阅读技能在过去几年变得越来越差。然而，研究表明，大声朗读是学习更好阅读的有效方法。比利时儿童电视频道 Ketnet 自 1997年以来一直是 “儿童的支持者”。电视网络总是优先支持儿童在生活的不同阶段，并试图以有趣的方式教育他们。他们想在每个孩子必须做的事情中扮演一个角色，但并不总是喜欢做的事情: 学习阅读。这就是为什么 Ketnet 想鼓励孩子们阅读更多，并以一种有趣的方式提高他们的阅读技能。 执行 Ketnet Dub 是一个直观的工具，让学习阅读变得有趣。这是一系列互动卡通，孩子们可以成为其中一个角色的声音。孩子们根据他们当前的阅读水平选择一个角色。他们的水平越高，单词就越难。在卡通过程中的各个点，音频会自动下降，指示孩子阅读屏幕底部显示的文本。他们的声音 -- 使用平板电脑内置麦克风录制的 -- 被添加到电影中并保存下来，这样孩子就可以立即观看和分享它。IedereenLeest (EverybodyReads) 帮助我们根据标准的荷兰教育指南 (AVI) 确定和实施三种不同的阅读水平。我们还与孩子们合作测试该应用程序，并在制作的各个阶段给出反馈。Ketnet 配音是在 “青年图书月” 开始时推出的。 活动描述 大声朗读有助于孩子们更好地学习阅读。不幸的是，并不是所有的孩子都喜欢大声朗读…… 凯特尼想为此做些什么。这就是为什么 Ketnet 推出了 Ketnet 配音，这是一个让学习阅读变得有趣的新工具。Ketnet 配音是一系列互动漫画，在这些漫画中，孩子们可以成为其中一个角色的声音。它的工作原理是这样的: 孩子们根据他们当前的阅读水平选择一个角色。有 3 种不同的阅读水平。他们的水平越高，单词就越难。在卡通片中，孩子们读出了他们角色的文字。他们的声音被记录下来并添加到视频中。之后，他们可以再次观看他们的电影，听听他们的表现，并与老师、父母或朋友分享。 结果 Ketnet Dub 自推出以来产生了巨大的影响: 仅在最初几周，就有 55,746 名儿童下载了该应用程序，并录制了 168,139 多个视频 (即 10 名比利时儿童中有 2 名), 51% 的人与人分享他们的视频。国内和国际媒体都非常热情。这部创意纪录片甚至让晚间新闻登上了全国收视率最高的频道之一，并完整地播出。立即，Ketnet 配音成为比利时最受欢迎的教育应用。教师、图书馆和语言治疗师自发地推广了该应用，现在更多地认为 Ketnet 是真正的学习伙伴。最重要的是，来自各个年龄段的儿童通过大量评论儿童平台分享了他们对该应用的热爱。随着更多的卡通被定期添加到应用程序中，Ketnet 配音肯定会成为孩子们最喜欢的阅读方式。
Ketnet 配音
案例简介：Strategy Ketnet is always watching trends around the world. But the kids - who share their thoughts and leave comments on the Ketnet website - are a greatful source of information, too. This helps Ketnet understand what their target group likes, what frustrates or intrigues them, etc.Ketnet acknowledges new technologies, and uses them to offer a complete ‘Ketnet experience’, both through linear and digital channels.This helped Ketnet build a strong and useful app. The app, targeted at children between six and ten is designed specifically for tablet and mobile, the best medias for reaching today’s children. A generation who now loves to participate actively, when interacting with content. Ketnet Dub allows kids to play a role in an authentic Ketnet adventure. To become the character they love to watch on TV. After enjoying their performance while recording, they can check if they did well and share the video. Relevancy Ketnet, the television channel for children, acknowledges new technologies, and uses them to offer a complete ‘Ketnet experience’, both through linear and digital channels. To achieve their objective of helping children read better, Ketnet created ‘Ketnet Dub’, an app that makes reading out loud fun. Ketnet Dub is accessible on children’s most loved channels: tablet and mobile. And with more cartoons to be added to the app regularly, Ketnet Dub could certainly become children’s favorite way to read. Synopsis It is often said that the world belongs to those who read… Unfortunately, children’s reading skills have gotten worse over the past years. Studies show however, that reading aloud is an effective method to learn to read better. Ketnet, the Belgian TV channel for kids, has been the “supporter of children” since 1997. The TV network always made a priority of supporting children in the different stages of their lives and trying to educate them in a fun way. They wanted to play a role in something every child has to do, but not always likes to do: learn to read.That’s why Ketnet wanted to encourage young kids to read more and improve their reading skills in a fun way. Execution Ketnet Dub is an intuitive tool, that makes learning to read fun. It’s a series of interactive cartoons in which children can become the voice of one of the characters. Kids choose a character based on their current reading level. The higher their level, the more difficult the words will be. Automatically, at various points during the cartoon, the audio drops out, signalling the child to read the text displayed at the bottom of the screen. Their voice - recorded using the tablet’s built-in microphone - is added to the film and saved so the child can immediately watch ànd share it. IedereenLeest (EverybodyReads) helped us determine and implement three different reading levels, based on standard Dutch educational guidelines (AVI). We also collaborated with kids to test the app and give feedback at various stages of the production.Ketnet Dub was launched at the start of the ‘Youth Book Month’. CampaignDescription Reading out loud helps children to learn to read better. Unfortunately, not all kids love to read out loud… Ketnet wanted to do something about that. That’s why Ketnet launched Ketnet Dub, a new tool that makes learning to read fun.Ketnet Dub is a series of interactive cartoons in which children can become the voice of one of the characters. Here’s how it works: Kids choose a character based on their current reading level. There are 3 different reading levels. The higher their level, the more difficult the words. During the cartoon, children read out the text of their character. Their voice is recorded and added to the video. Afterwards they can watch their movie again and hear how they’ve done, and share it with teachers, parents or friends. Outcome Ketnet Dub had a great impact since it was launched: in the first few weeks alone, 55,746 children downloaded the app and recorded more than 168,139 videos (i.e. 2 out of 10 Belgian children), 51% of them shared their videos with someone. The national and international press was very enthusiastic. The idea documentary even landed the evening news on one of the most watched channel in the country and was shown integrally. Immediately, Ketnet Dub became the most popular education app in Belgium.Teachers, libraries and speech therapists spontaneously promoted the app and now think more of Ketnet as a true learning partner. Best of all, children from all ages shared their love for the app by massively commenting on the children’s platform. And with more cartoons to be added to the app regularly, Ketnet Dub could certainly become children’s favorite way to read.
Ketnet Dub
案例简介：战略 Ketnet 一直在关注世界各地的趋势。但是孩子们 -- 分享他们的想法并在 Ketnet 网站上留下评论 -- 也是一个伟大的信息来源。这有助于 Ketnet 了解他们的目标群体喜欢什么，什么让他们沮丧或好奇，等等。 ketnet 承认新技术，并利用它们通过线性和数字渠道提供完整的 “Ketnet 体验”。这帮助 Ketnet 构建了一个强大而有用的应用程序。该应用程序针对 6 岁至 10 岁的儿童，专为平板电脑和移动设备设计，是接触当今儿童的最佳媒体。这一代人现在喜欢在与内容互动时积极参与。Ketnet 配音允许孩子们在真正的 Ketnet 冒险中扮演一个角色。成为他们喜欢在电视上看的角色。在录音时欣赏他们的表演后，他们可以检查他们是否做得很好，并分享视频。 相关性 儿童电视频道 Ketnet 承认新技术，并利用它们通过线性和数字频道提供完整的 “Ketnet 体验”。为了实现帮助儿童更好阅读的目标，凯特尼创建了 “凯特尼 · 杜布”，这是一款让大声朗读变得有趣的应用。Ketnet 配音可通过儿童最喜爱的频道访问: 平板电脑和手机。随着更多的卡通被定期添加到应用程序中，Ketnet 配音肯定会成为孩子们最喜欢的阅读方式。 概要 人们常说，这个世界属于那些读书的人…… 不幸的是，儿童的阅读技能在过去几年变得越来越差。然而，研究表明，大声朗读是学习更好阅读的有效方法。比利时儿童电视频道 Ketnet 自 1997年以来一直是 “儿童的支持者”。电视网络总是优先支持儿童在生活的不同阶段，并试图以有趣的方式教育他们。他们想在每个孩子必须做的事情中扮演一个角色，但并不总是喜欢做的事情: 学习阅读。这就是为什么 Ketnet 想鼓励孩子们阅读更多，并以一种有趣的方式提高他们的阅读技能。 执行 Ketnet Dub 是一个直观的工具，让学习阅读变得有趣。这是一系列互动卡通，孩子们可以成为其中一个角色的声音。孩子们根据他们当前的阅读水平选择一个角色。他们的水平越高，单词就越难。在卡通过程中的各个点，音频会自动下降，指示孩子阅读屏幕底部显示的文本。他们的声音 -- 使用平板电脑内置麦克风录制的 -- 被添加到电影中并保存下来，这样孩子就可以立即观看和分享它。IedereenLeest (EverybodyReads) 帮助我们根据标准的荷兰教育指南 (AVI) 确定和实施三种不同的阅读水平。我们还与孩子们合作测试该应用程序，并在制作的各个阶段给出反馈。Ketnet 配音是在 “青年图书月” 开始时推出的。 活动描述 大声朗读有助于孩子们更好地学习阅读。不幸的是，并不是所有的孩子都喜欢大声朗读…… 凯特尼想为此做些什么。这就是为什么 Ketnet 推出了 Ketnet 配音，这是一个让学习阅读变得有趣的新工具。Ketnet 配音是一系列互动漫画，在这些漫画中，孩子们可以成为其中一个角色的声音。它的工作原理是这样的: 孩子们根据他们当前的阅读水平选择一个角色。有 3 种不同的阅读水平。他们的水平越高，单词就越难。在卡通片中，孩子们读出了他们角色的文字。他们的声音被记录下来并添加到视频中。之后，他们可以再次观看他们的电影，听听他们的表现，并与老师、父母或朋友分享。 结果 Ketnet Dub 自推出以来产生了巨大的影响: 仅在最初几周，就有 55,746 名儿童下载了该应用程序，并录制了 168,139 多个视频 (即 10 名比利时儿童中有 2 名), 51% 的人与人分享他们的视频。国内和国际媒体都非常热情。这部创意纪录片甚至让晚间新闻登上了全国收视率最高的频道之一，并完整地播出。立即，Ketnet 配音成为比利时最受欢迎的教育应用。教师、图书馆和语言治疗师自发地推广了该应用，现在更多地认为 Ketnet 是真正的学习伙伴。最重要的是，来自各个年龄段的儿童通过大量评论儿童平台分享了他们对该应用的热爱。随着更多的卡通被定期添加到应用程序中，Ketnet 配音肯定会成为孩子们最喜欢的阅读方式。
Ketnet Dub
案例简介：Strategy Ketnet is always watching trends around the world. But the kids - who share their thoughts and leave comments on the Ketnet website - are a greatful source of information, too. This helps Ketnet understand what their target group likes, what frustrates or intrigues them, etc.Ketnet acknowledges new technologies, and uses them to offer a complete ‘Ketnet experience’, both through linear and digital channels.This helped Ketnet build a strong and useful app. The app, targeted at children between six and ten is designed specifically for tablet and mobile, the best medias for reaching today’s children. A generation who now loves to participate actively, when interacting with content. Ketnet Dub allows kids to play a role in an authentic Ketnet adventure. To become the character they love to watch on TV. After enjoying their performance while recording, they can check if they did well and share the video. Relevancy Ketnet, the television channel for children, acknowledges new technologies, and uses them to offer a complete ‘Ketnet experience’, both through linear and digital channels. To achieve their objective of helping children read better, Ketnet created ‘Ketnet Dub’, an app that makes reading out loud fun. Ketnet Dub is accessible on children’s most loved channels: tablet and mobile. And with more cartoons to be added to the app regularly, Ketnet Dub could certainly become children’s favorite way to read. Synopsis It is often said that the world belongs to those who read… Unfortunately, children’s reading skills have gotten worse over the past years. Studies show however, that reading aloud is an effective method to learn to read better. Ketnet, the Belgian TV channel for kids, has been the “supporter of children” since 1997. The TV network always made a priority of supporting children in the different stages of their lives and trying to educate them in a fun way. They wanted to play a role in something every child has to do, but not always likes to do: learn to read.That’s why Ketnet wanted to encourage young kids to read more and improve their reading skills in a fun way. Execution Ketnet Dub is an intuitive tool, that makes learning to read fun. It’s a series of interactive cartoons in which children can become the voice of one of the characters. Kids choose a character based on their current reading level. The higher their level, the more difficult the words will be. Automatically, at various points during the cartoon, the audio drops out, signalling the child to read the text displayed at the bottom of the screen. Their voice - recorded using the tablet’s built-in microphone - is added to the film and saved so the child can immediately watch ànd share it. IedereenLeest (EverybodyReads) helped us determine and implement three different reading levels, based on standard Dutch educational guidelines (AVI). We also collaborated with kids to test the app and give feedback at various stages of the production.Ketnet Dub was launched at the start of the ‘Youth Book Month’. CampaignDescription Reading out loud helps children to learn to read better. Unfortunately, not all kids love to read out loud… Ketnet wanted to do something about that. That’s why Ketnet launched Ketnet Dub, a new tool that makes learning to read fun.Ketnet Dub is a series of interactive cartoons in which children can become the voice of one of the characters. Here’s how it works: Kids choose a character based on their current reading level. There are 3 different reading levels. The higher their level, the more difficult the words. During the cartoon, children read out the text of their character. Their voice is recorded and added to the video. Afterwards they can watch their movie again and hear how they’ve done, and share it with teachers, parents or friends. Outcome Ketnet Dub had a great impact since it was launched: in the first few weeks alone, 55,746 children downloaded the app and recorded more than 168,139 videos (i.e. 2 out of 10 Belgian children), 51% of them shared their videos with someone. The national and international press was very enthusiastic. The idea documentary even landed the evening news on one of the most watched channel in the country and was shown integrally. Immediately, Ketnet Dub became the most popular education app in Belgium.Teachers, libraries and speech therapists spontaneously promoted the app and now think more of Ketnet as a true learning partner. Best of all, children from all ages shared their love for the app by massively commenting on the children’s platform. And with more cartoons to be added to the app regularly, Ketnet Dub could certainly become children’s favorite way to read.
Ketnet 配音
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Ketnet Dub
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基本信息
- 广告战役： #Ketnet (Vrt)-影视-a592#
- 广告品牌： Ketnet (Vrt)
- 发布日期： 2000
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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