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寺庙
案例简介:这个名为 “庙” 的专业活动2022年12月在中国出版。它是由广告代理商: SuperUnion为成都远洋太古里品牌创建的。此数字和体验媒体活动与娱乐,休闲行业相关,包含1个媒体资产。它是6分钟前提交的。
寺庙
案例简介:This professional campaign titled 'The Temple' was published in China in December, 2022. It was created for the brand: Sino-Ocean Taikoo Li Chengdu, by ad agency: SuperUnion. This Digital and Experiential media campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted 6 minutes ago.
The Temple
案例简介:这个名为 “庙” 的专业活动2022年12月在中国出版。它是由广告代理商: SuperUnion为成都远洋太古里品牌创建的。此数字和体验媒体活动与娱乐,休闲行业相关,包含1个媒体资产。它是6分钟前提交的。
The Temple
案例简介:This professional campaign titled 'The Temple' was published in China in December, 2022. It was created for the brand: Sino-Ocean Taikoo Li Chengdu, by ad agency: SuperUnion. This Digital and Experiential media campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted 6 minutes ago.
寺庙
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The Temple
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基本信息
- 广告品牌: Sino-Ocean Taikoo Li Chengdu
- 发布日期: 2022-12
- 行业领域: 互联网服务 , 文娱/内容
- 媒体类别: 海报/平面 , 图文
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
WPP creative company Superunion has partnered with Sino-Ocean Taikoo Li Chengdu, an iconic hospitality and retail destination in Chengdu, China, to launch its first virtual experience, The Temple. Created in collaboration with a team of international artists and launched on WeChat, the immersive platform celebrates the brand’s cultural heritage and contemporary spirit, and its unrivalled reputation as a patron and collector of the arts. The concept of The Temple is inspired by the ancient Daci Temple that lies at the heart of Sino-Ocean Taikoo Li Chengdu, a unique urban destination in Chengdu that combines hospitality, shopping, dining, and entertainment experiences, all set amongst restored lanes, mansions, and courtyards dating back to the Tang and Qing Dynasties. The Temple was created as a virtual gallery and exhibition space to showcase curated products, experiences, and works from contemporary artists. By combining cutting-edge technology, motion design, and artistic expression, The Temple acts as a platform for experiential creativity, designed to engage global audiences and to position Sino-Ocean Taikoo Li Chengdu at the forefront of brand experience innovation.
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