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没有逃生室
案例简介：每天有五名40岁以下的澳大利亚人被诊断出患有帕金森氏症，帕金森病新南威尔士州推出了有史以来第一个 “无逃生室”，以模拟患有这种疾病的人的生活。由Wunderman Thompson Australia和安全气囊创造的独一无二的体验，始于通过Facebook向澳大利亚最大的逃生室爱好者发出的呼吁，并有机会成为第一个试用新逃生室的人。参与者不知道的是，他们正在参加一项实验，以戏剧化帕金森氏症患者的日常挑战。该房间花了三天的时间进行构建，包括在结构中构建多个隐藏的摄像头，旨在通过一系列受日常任务启发的难题 (例如系鞋带，倒茶和使用计算机鼠标) 来帮助参与者了解帕金森氏症。每个人都被操纵以模拟帕金森氏症的症状 (例如记忆力减退，身体震颤，僵硬，混乱，多任务处理困难和视力模糊) 如何影响一个人完成日常运动和任务的能力。该活动通过交互式数字版本的No Escape Room和相关的在线视频而栩栩如生，使更多的人可以体验帕金森氏症患者所面临的日常挑战，并有助于改变人们普遍认为这是一种疾病的误解。老年人。该网站通过360体验模拟在逃生室内的感觉，每个挑战复制给用户尝试。由澳大利亚的Wunderman Thompson为Parkinson's NSW创建的综合广告，类别为: 公共利益，非政府组织。
没有逃生室
案例简介：With five Australians under 40 diagnosed with Parkinson's every day , Parkinson's NSW has launched the first-ever 'No Escape Room' to simulate what life is like for people living with the disease. The one-of-a-kind experience, created by Wunderman Thompson Australia and Airbag, started with a callout via Facebook to Australia's biggest escape room enthusiasts, with the opportunity to be the first people to trial a new escape room. What the participants didn't know was that they were taking part in an experiment to dramatise the everyday challenges of people living with Parkinson's. Taking three days to construct, including building multiple hidden cameras into the structure, the room was designed to help participants understand Parkinson’s symptoms through a series of puzzles inspired by everyday tasks such as tying a shoelace, pouring tea and using a computer mouse. Each one was rigged to simulate how Parkinson’s symptoms – such as loss of memory, physical tremors, stiffness, confusion, difficulty multi-tasking and blurred vision – impact a person’s ability to complete everyday movements and tasks. The campaign is brought to life with an interactive digital version of the No Escape Room and a related online video, together allowing more people to experience the daily challenges faced by people with Parkinson’s and help to shift the common misconception that it is a disease of the elderly. The site simulates the feeling of being inside the escape room via a 360 experience, with each challenge replicated for the users to attempt. Integrated advertisement created by Wunderman Thompson, Australia for Parkinson's NSW, within the category: Public Interest, NGO.
No Escape Room
案例简介：每天有五名40岁以下的澳大利亚人被诊断出患有帕金森氏症，帕金森病新南威尔士州推出了有史以来第一个 “无逃生室”，以模拟患有这种疾病的人的生活。由Wunderman Thompson Australia和安全气囊创造的独一无二的体验，始于通过Facebook向澳大利亚最大的逃生室爱好者发出的呼吁，并有机会成为第一个试用新逃生室的人。参与者不知道的是，他们正在参加一项实验，以戏剧化帕金森氏症患者的日常挑战。该房间花了三天的时间进行构建，包括在结构中构建多个隐藏的摄像头，旨在通过一系列受日常任务启发的难题 (例如系鞋带，倒茶和使用计算机鼠标) 来帮助参与者了解帕金森氏症。每个人都被操纵以模拟帕金森氏症的症状 (例如记忆力减退，身体震颤，僵硬，混乱，多任务处理困难和视力模糊) 如何影响一个人完成日常运动和任务的能力。该活动通过交互式数字版本的No Escape Room和相关的在线视频而栩栩如生，使更多的人可以体验帕金森氏症患者所面临的日常挑战，并有助于改变人们普遍认为这是一种疾病的误解。老年人。该网站通过360体验模拟在逃生室内的感觉，每个挑战复制给用户尝试。由澳大利亚的Wunderman Thompson为Parkinson's NSW创建的综合广告，类别为: 公共利益，非政府组织。
No Escape Room
案例简介：With five Australians under 40 diagnosed with Parkinson's every day , Parkinson's NSW has launched the first-ever 'No Escape Room' to simulate what life is like for people living with the disease. The one-of-a-kind experience, created by Wunderman Thompson Australia and Airbag, started with a callout via Facebook to Australia's biggest escape room enthusiasts, with the opportunity to be the first people to trial a new escape room. What the participants didn't know was that they were taking part in an experiment to dramatise the everyday challenges of people living with Parkinson's. Taking three days to construct, including building multiple hidden cameras into the structure, the room was designed to help participants understand Parkinson’s symptoms through a series of puzzles inspired by everyday tasks such as tying a shoelace, pouring tea and using a computer mouse. Each one was rigged to simulate how Parkinson’s symptoms – such as loss of memory, physical tremors, stiffness, confusion, difficulty multi-tasking and blurred vision – impact a person’s ability to complete everyday movements and tasks. The campaign is brought to life with an interactive digital version of the No Escape Room and a related online video, together allowing more people to experience the daily challenges faced by people with Parkinson’s and help to shift the common misconception that it is a disease of the elderly. The site simulates the feeling of being inside the escape room via a 360 experience, with each challenge replicated for the users to attempt. Integrated advertisement created by Wunderman Thompson, Australia for Parkinson's NSW, within the category: Public Interest, NGO.
没有逃生室
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No Escape Room
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