Integrated advertising and marketing agency Bigdog has launched a new campaign for The Entertainer, the fastest growing family-owned high street retailer in the UK.The Little Festive Moments campaign kicks off with 5-second, 10-second and 15-second second idents on ITV’s flagship breakfast programme, This Morning. Running for eight weeks, the creative features a series of little festive moments, each one enabled by products from The Entertainer.This investment in raising the profile of the toy retailer marks an important shift for the brand, following recent changes to the retail landscape. Bigdog, the brand’s lead creative agency, were tasked with helping The Entertainer bring its play-focused positioning to life, highlighting its particular importance during the festive season.As well as sponsorship of This Morning the idents will also appear as part of the brand’s ongoing CITV sponsorship, as well as being featured on Philip Schofield’s How to Spend It Well at Christmas series, due to air this November. The campaign creative will be run across social and online channels.CreditsArt Director – Mark LeesCopywriter – Roger HadfieldStrategy – Ross FaulkerAccount Management – Bethan JamesMedia – CaratProduction – CraftDirector – Rob Davies