本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
案例简介:
案例简介:
你分类的每一块垃圾都不是白费力气
案例简介:
你分类的每一块垃圾都不是白费力气
案例简介:
暂无简介
你分类的每一块垃圾都不是白费力气
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
The World Wildlife Fund (WWF) commissioned a hard-hitting, emotive commercial to accompany their new campaign: Fight for Your World. It was vital that the message cut through any ‘compassion fatigue’ and Uncommon were keen to find new ways to express the majesty of the natural environment and the terrible threat that it’s under by using interesting new angles and framing to allow the visuals to give a sense of immediacy and urgency. This award-winning advert involved macro footage to be beautifully intriguing and complement the natural world footage. Some of the shots help to create a mood, while some allude to environmental threats or landscapes. The VO was key the viewer had to understand that we’ve known that the planet is in crisis for many years, but that we’re really hearing it now for the first time. The powerful voice of Jonathan Pryce (of Game of Thrones fame) narrates this strong message and the team found the vocal talent of musician Ghostpoet a perfect contrast to start and end the ad with an intimate and more personal plea.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善