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PTBU
案例简介：你如何说出像 catcalling 这样的问题？ Catcalling 在菲律宾是一个猖獗的问题，每 5 个菲律宾人中就有 3 个人一生中至少经历过一次形式的性骚扰。 由于缺乏反对 catcalling 的广泛公共运动，加上缺乏将其定为刑事罪的法律，我们面临着一种受害者指责和对这种非常公开的虐待形式有罪不罚的文化。 我们如何教育菲律宾人 catching 是一个严重的问题？我们如何才能促使人们采取行动，帮助公共空间成为女性更安全的地方？ 解决方案: 从最初的广播运动开始，以童谣和反 catchoring 歌词为特色，男子汉合唱团已经演变成一个综合运动，包括网站、贴纸和社交媒体抒情视频。 根据 catcalling 本质上是青少年行为的洞察力，我们设计了视频插图，看起来像卡通，连接到童年的视觉线索。随着我们的目标观众总是在旅途中，使用霓虹灯颜色被证明有助于使视频在网上或手机上流行和引人注目。在字体风格方面，我们制作了自己的字体，灵感来自 jeepney signages。 最终，我们制作了一套歌词视频，很容易一起唱，同时为公众服务，这是一条值得学习和记忆的信息。
PTBU
案例简介：How do you call out a problem like catcalling? Catcalling is a rampant problem in the Philippines with 3 out of 5 Filipinas experiencing a form of sexual harassment at least once in their life. With the lack of widespread public campaigns against catcalling partnered with the absence of a law that criminalizes it, we are faced with a culture of victim blaming and impunity around this very public form of abuse. How can we educate Filipinos that catcalling is a serious issue? How can we move people to take action and help make public spaces become safer places for women? Solution: From its early beginnings as a radio campaign that featured nursery rhymes with anti- catcalling lyrics, Macho Choir has evolved into an integrated campaign featuring a website, stickers, and for social media - lyric videos. Operating on the insight that catcalling is essentially juvenile behavior, we designed the video’s illustrations to look like cartoons to connect to visual cues from one’s childhood. With our target audience being always on the go, using neon colors proved to help make the videos pop and noticeable online or on mobile. In terms of font style, we crafted our own font which was heavily-inspired by jeepney signages. Ultimately, we created a set of lyric videos that are easy to sing along to while serving the public a message worth learning and remembering.
PTBU
案例简介：你如何说出像 catcalling 这样的问题？ Catcalling 在菲律宾是一个猖獗的问题，每 5 个菲律宾人中就有 3 个人一生中至少经历过一次形式的性骚扰。 由于缺乏反对 catcalling 的广泛公共运动，加上缺乏将其定为刑事罪的法律，我们面临着一种受害者指责和对这种非常公开的虐待形式有罪不罚的文化。 我们如何教育菲律宾人 catching 是一个严重的问题？我们如何才能促使人们采取行动，帮助公共空间成为女性更安全的地方？ 解决方案: 从最初的广播运动开始，以童谣和反 catchoring 歌词为特色，男子汉合唱团已经演变成一个综合运动，包括网站、贴纸和社交媒体抒情视频。 根据 catcalling 本质上是青少年行为的洞察力，我们设计了视频插图，看起来像卡通，连接到童年的视觉线索。随着我们的目标观众总是在旅途中，使用霓虹灯颜色被证明有助于使视频在网上或手机上流行和引人注目。在字体风格方面，我们制作了自己的字体，灵感来自 jeepney signages。 最终，我们制作了一套歌词视频，很容易一起唱，同时为公众服务，这是一条值得学习和记忆的信息。
PTBU
案例简介：How do you call out a problem like catcalling? Catcalling is a rampant problem in the Philippines with 3 out of 5 Filipinas experiencing a form of sexual harassment at least once in their life. With the lack of widespread public campaigns against catcalling partnered with the absence of a law that criminalizes it, we are faced with a culture of victim blaming and impunity around this very public form of abuse. How can we educate Filipinos that catcalling is a serious issue? How can we move people to take action and help make public spaces become safer places for women? Solution: From its early beginnings as a radio campaign that featured nursery rhymes with anti- catcalling lyrics, Macho Choir has evolved into an integrated campaign featuring a website, stickers, and for social media - lyric videos. Operating on the insight that catcalling is essentially juvenile behavior, we designed the video’s illustrations to look like cartoons to connect to visual cues from one’s childhood. With our target audience being always on the go, using neon colors proved to help make the videos pop and noticeable online or on mobile. In terms of font style, we crafted our own font which was heavily-inspired by jeepney signages. Ultimately, we created a set of lyric videos that are easy to sing along to while serving the public a message worth learning and remembering.
PTBU
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PTBU
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基本信息
- 广告战役： #Macho Choir#
- 广告品牌： Philippine Commission on Women
- 发布日期： 2019-05-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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