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凯迪拉克 SRX “标准”
案例简介:诺拉重新定义了凯迪拉克的标准 Nola Pictures 导演尼克 · 勒温和编辑肖恩 · 沃恩姆贝克与马丁零售集团合作,为凯迪拉克创造了 “标准”。夏普新: 30 是对永恒创新的凯迪拉克品牌的颂歌,该品牌不断在其汽车系列中加入 “标准” 功能,拥有最尖端的产品, 完全集成的豪华技术。 “标准” 将美丽的新凯迪拉克 SRX 与超现代主义住宅的白色鲜明对比,它的主人是一位迷人的职业人士,正在走向办公室。随着画外音的滚动,列出了 SRX 所有令人印象深刻的 “标准” 功能,很明显,凯迪拉克对这个术语的定义远远超出了预期。尽管最终产品很脆,但生产过程证明是相当具有挑战性的。列文和船员们与不合时宜的降雨和由此造成的生产延误作斗争,这证明了最先进的凯迪拉克产品和其董事的独创性。
凯迪拉克 SRX “标准”
案例简介:NOLA REDEFINES STANDARD WITH CADILLAC Nola Pictures director Nick Lewin and editor Sean VonLembke have teamed up with Martin Retail Group to create “Standard,” a spot for Cadillac that is anything but. The sharp new :30 is an ode to the timelessly inventive Cadillac brand, which has continually populated the “standard” features in its line of vehicles with the very best in cutting-edge, fully-integrated luxury technology. “Standard” poses the beautiful new Cadillac SRX against the stark white of an ultra-modernist home, its owner a charmingly harried professional making his way to the office. As the voiceover rolls, listing off all the impressive “standard” features of the SRX, it becomes clear that Cadillac’s definition of the term far outstrips expectations. Despite the crisp final product, the production process proved to be quite challenging. Lewin and crew battled unseasonable rains and resultant production delays, making the spot a testament to both the state of the art Cadillac offering and the ingenuity of its director.
Cadillac SRX “Standard”
案例简介:诺拉重新定义了凯迪拉克的标准 Nola Pictures 导演尼克 · 勒温和编辑肖恩 · 沃恩姆贝克与马丁零售集团合作,为凯迪拉克创造了 “标准”。夏普新: 30 是对永恒创新的凯迪拉克品牌的颂歌,该品牌不断在其汽车系列中加入 “标准” 功能,拥有最尖端的产品, 完全集成的豪华技术。 “标准” 将美丽的新凯迪拉克 SRX 与超现代主义住宅的白色鲜明对比,它的主人是一位迷人的职业人士,正在走向办公室。随着画外音的滚动,列出了 SRX 所有令人印象深刻的 “标准” 功能,很明显,凯迪拉克对这个术语的定义远远超出了预期。尽管最终产品很脆,但生产过程证明是相当具有挑战性的。列文和船员们与不合时宜的降雨和由此造成的生产延误作斗争,这证明了最先进的凯迪拉克产品和其董事的独创性。
Cadillac SRX “Standard”
案例简介:NOLA REDEFINES STANDARD WITH CADILLAC Nola Pictures director Nick Lewin and editor Sean VonLembke have teamed up with Martin Retail Group to create “Standard,” a spot for Cadillac that is anything but. The sharp new :30 is an ode to the timelessly inventive Cadillac brand, which has continually populated the “standard” features in its line of vehicles with the very best in cutting-edge, fully-integrated luxury technology. “Standard” poses the beautiful new Cadillac SRX against the stark white of an ultra-modernist home, its owner a charmingly harried professional making his way to the office. As the voiceover rolls, listing off all the impressive “standard” features of the SRX, it becomes clear that Cadillac’s definition of the term far outstrips expectations. Despite the crisp final product, the production process proved to be quite challenging. Lewin and crew battled unseasonable rains and resultant production delays, making the spot a testament to both the state of the art Cadillac offering and the ingenuity of its director.
凯迪拉克 SRX “标准”
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Cadillac SRX “Standard”
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