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脸
案例简介：目的: Cetaphil 是针对不同年龄组的优质皮肤护理系列。主旨是传达光滑透明柔软皮肤的产品优势。 创意执行: 广告不是纸，而是印在缎子布上，以打动缎子般的皮肤。这是第一次在当地出版。 结果: 在现代贸易中，销售额比 2009 增长了 22%。这衡量了出售给消费者的单位，这些消费者是出于自己的意愿购买产品的，而不是因为他们从皮肤科医生那里得到了处方。他们还能够根据自己的目标实现销售，甚至超过 10% (实现的总销售额与目标为 110%)。他们在 2010年售出了 1.3 件产品。
脸
案例简介：Objective: Cetaphil is a premium skin care line for different age groups. The thrust was to communicate the product benefit of smooth clear and soft skin. Creative Execution: Instead of paper, the ad was printed on satin cloth to impress satin-like skin. This was the first ever ln local publications. Result: Sales growth vs. 2009 increased by 22% in Modern Trade. This measures units sold to consumers who bought the product out of their own will, and not because they got a prescription from a dermatologist. They were also able to achieve sales based on their targets, and even went over by 10% (total sales achieved vs. targets is 110%). They sold 1.3M units of products in 2010.
Face
案例简介：目的: Cetaphil 是针对不同年龄组的优质皮肤护理系列。主旨是传达光滑透明柔软皮肤的产品优势。 创意执行: 广告不是纸，而是印在缎子布上，以打动缎子般的皮肤。这是第一次在当地出版。 结果: 在现代贸易中，销售额比 2009 增长了 22%。这衡量了出售给消费者的单位，这些消费者是出于自己的意愿购买产品的，而不是因为他们从皮肤科医生那里得到了处方。他们还能够根据自己的目标实现销售，甚至超过 10% (实现的总销售额与目标为 110%)。他们在 2010年售出了 1.3 件产品。
Face
案例简介：Objective: Cetaphil is a premium skin care line for different age groups. The thrust was to communicate the product benefit of smooth clear and soft skin. Creative Execution: Instead of paper, the ad was printed on satin cloth to impress satin-like skin. This was the first ever ln local publications. Result: Sales growth vs. 2009 increased by 22% in Modern Trade. This measures units sold to consumers who bought the product out of their own will, and not because they got a prescription from a dermatologist. They were also able to achieve sales based on their targets, and even went over by 10% (total sales achieved vs. targets is 110%). They sold 1.3M units of products in 2010.
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