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Ladbrokes: Kammy再次受到Big Al的创意商场的 “难以置信” 打击
案例简介:
Ladbrokes: Kammy再次受到Big Al的创意商场的 “难以置信” 打击
案例简介:
Ladbrokes: Kammy Strikes Again in ‘Unbelievable’ by Big Al's Creative Emporium
案例简介:
Ladbrokes: Kammy Strikes Again in ‘Unbelievable’ by Big Al's Creative Emporium
案例简介:
Ladbrokes: Kammy再次受到Big Al的创意商场的 “难以置信” 打击
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Ladbrokes: Kammy Strikes Again in ‘Unbelievable’ by Big Al's Creative Emporium
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Big Al’s Creative Emporium kicks off the Premier League season with two new ‘unbelievable’ TV ads for Ladbrokes, featuring the nation’s favourite football pundit, Chris Kamara.Created and produced by Big Al’s, the campaign marks its first work for Ladbrokes since winning the £40m account earlier this summer.In ‘Penalty’ and ‘Salmon’, Kammy lends his iconic commentary and infectious energy to various startling sporting moments, dishing out his instantly recognisable catch phrase - ‘unbelievable!’ - in the process. The comedic ads, which are supported by digital OOH creative work, were created to promote a suite of offers and promotions in support of a wider New Season campaign for Ladbrokes.CreditsCreative Agency – Big Al’s Creative EmporiumCreative - Kevin BalwinECD - Tom BurnayProducer - Ali FraserProduction Company - Hotspur&ArgyleDirector - Theo DelaneyPost-Production - FramestoreSound - Guilt Free Post
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