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Allstate保险: Leo Burnett Chicago的破碎决议
案例简介:
Allstate保险: Leo Burnett Chicago的破碎决议
案例简介:
Allstate Insurance: Broken Resolutions by Leo Burnett Chicago
案例简介:
Allstate Insurance: Broken Resolutions by Leo Burnett Chicago
案例简介:
Allstate保险: Leo Burnett Chicago的破碎决议
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Allstate Insurance: Broken Resolutions by Leo Burnett Chicago
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At the end of 2017, Allstate’s Mr. Mayhem made a resolution for the new year to cause “no more mayhem” in the new year. After barely a week of serving as a lightning rod, a road flare and a dangling tennis ball, Mayhem is off his resolution.In the second phase of the campaign, #ResolutionsAreMayhem by Leo Burnett Chicago, Mayhem realizes that other people haven’t kept their resolutions, so why should he? In a new spot, ‘Breaking Mayhem,’ which premieres during the College Football National Championship Game, Mayhem steps off the roof as lightning strikes and stomps out the flare, declaring that “Mayhem is back.”In phase two of the campaign, all bets are off as Mayhem realizes thinking the New Year will be free of mayhem is as naïve as believing that most people will keep their resolutions all year long. He gets fed up and breaks his resolution – reminding consumers that they can’t always avoid life’s uncertainties which is why they need the protection of Allstate.CreditsClient - AllstateAgency – Leo Burnett ChicagoAd or Campaign – Mayhem ResolutionsEVP, Executive Creative Directors – Mikal Pittman & Dave LoewVP Creative Directors – Chris Von Ende & Mike WardSenior Producer – Leah KarabenickSVP, Executive Producer - Denis GirouxVP, Account Director – Bianca BradfordAccount Supervisor – Ryan SeagramProduction – Epoch FilmsDirector – Phil MorrisonDirector of Photography: Jess HallLine Producer - Martha DavisExecutive Producer – Melissa CulliganEditorial – Whitehouse PostEditor - Matthew Wood Post FX – The Mill ChicagoColor - Luke MorrisonVFX Supervisor - Udesh ChettySound Design - Another Country Sound Engineer - John Binder
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