Agustina & Poli, A touching story of friendship. This is a tender, friendship story between Agustina and Poli; a 6 year old girl and her birthday piñata.  “Piñata” starts the day, when Agus visits a store full of magic with her dad, to look for a piñata for her upcoming birthday, but the story gives an unexpected turn when the girl finds out that her piñata shaped like a cute little sheep turns to life every time they’re alone.  Elite launches an emotional spot in the region to present its new concept: “the world is soft if you want it”, this is the message of the new campaign made by BBDO Chile, where they invite us to see the world with the perspective of a little 6 years old girl.  The spot was filmed in Buenos Aires by Rebolucion, and was directed by Javier Usandivaras, who had the task of telling this soft friendship story, with help of Bitt animations responsible for providing all the magic and personality of Poli the soft piñata, that moves us all from the hand of a great soundtrack, “Your song” by Elton John.  The story has a dramatic twist when Agustina and Poli realize they are just one day away from the girl’s birthday and that this magic friend is convicted to the tragic end of all piñatas, but an unexpected ending give us the possibility of believing that a softer world is possible.