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李先生，为超级英雄和恶棍量身定做
案例简介：简要说明: 挑战是让设计足够大，足以接触到粉丝: 漫画粉丝-视频游戏粉丝-MMO 玩家粉丝设计还有另一个挑战: 将两个世界混为一谈: 具有现代和酷的 Playstation 风格的裁缝店的旧时尚外观 描述客户的简报: 要推出新的 PS 3 游戏，DC 宇宙在线，在游戏中，你可以通过选择力量、能力，当然还有你的定制套装来创造你自己的超级英雄或恶棍 描述你是如何到达最终设计的: 设计和装饰是基于一家经典的古董英国裁缝店，外观严肃谨慎。一个独特的环境，值得接受这样一个特殊的客户。 表明市场的结果有多成功: 马德里商店比高谭市的商店更成功。这些约会都只在几个小时内完成，订购了数百套西装。盈利媒体代表了该品牌 4000% 的投资回报。我们谈论的是新闻内容，而不是广告。“自从我在 Playstation 工作以来，李先生的裁缝店是我们最成功的启动活动。"弗朗西斯科 · 萨扬。互动媒体经理。PlayStation。
李先生，为超级英雄和恶棍量身定做
案例简介：Brief Explanation: The challenge was to make a design great enough to reach fans: Comic Fans - Video Games Fans - MMO players Fans The design also had another challenge: to mix two worlds: the old fashion look of a tailor shop with a modern and cool touch of Playstation Describe the brief from the client: To launch the new PS 3 game, DC Universe Online, in which you can create your own superhero or villain by choosing powers, abilities and, of course, your custom suit Description of how you arrived at the final design: The design and decoration was based on a classic antique English tailor shop, with a serious and discreet look. A unique environment, worthy of receiving such a special clientèle. Indication of how successful the outcome was in the market: The Madrid shop was more successful than Gotham city's. The appointments were all filled in just a few hours and hundreds of suits were ordered. The earn media represented 4000% Return On Investment to the brand. And we are talking about news content, not advertising. "Mr. Lee´s tailor shop is our most successful launch campaign since I've been working at Playstation." Francisco Sayans. Interactive Media Manager. PlayStation.
MR. LEE, TAILOR TO SUPERHEROES AND VILLAINS
案例简介：简要说明: 挑战是让设计足够大，足以接触到粉丝: 漫画粉丝-视频游戏粉丝-MMO 玩家粉丝设计还有另一个挑战: 将两个世界混为一谈: 具有现代和酷的 Playstation 风格的裁缝店的旧时尚外观 描述客户的简报: 要推出新的 PS 3 游戏，DC 宇宙在线，在游戏中，你可以通过选择力量、能力，当然还有你的定制套装来创造你自己的超级英雄或恶棍 描述你是如何到达最终设计的: 设计和装饰是基于一家经典的古董英国裁缝店，外观严肃谨慎。一个独特的环境，值得接受这样一个特殊的客户。 表明市场的结果有多成功: 马德里商店比高谭市的商店更成功。这些约会都只在几个小时内完成，订购了数百套西装。盈利媒体代表了该品牌 4000% 的投资回报。我们谈论的是新闻内容，而不是广告。“自从我在 Playstation 工作以来，李先生的裁缝店是我们最成功的启动活动。"弗朗西斯科 · 萨扬。互动媒体经理。PlayStation。
MR. LEE, TAILOR TO SUPERHEROES AND VILLAINS
案例简介：Brief Explanation: The challenge was to make a design great enough to reach fans: Comic Fans - Video Games Fans - MMO players Fans The design also had another challenge: to mix two worlds: the old fashion look of a tailor shop with a modern and cool touch of Playstation Describe the brief from the client: To launch the new PS 3 game, DC Universe Online, in which you can create your own superhero or villain by choosing powers, abilities and, of course, your custom suit Description of how you arrived at the final design: The design and decoration was based on a classic antique English tailor shop, with a serious and discreet look. A unique environment, worthy of receiving such a special clientèle. Indication of how successful the outcome was in the market: The Madrid shop was more successful than Gotham city's. The appointments were all filled in just a few hours and hundreds of suits were ordered. The earn media represented 4000% Return On Investment to the brand. And we are talking about news content, not advertising. "Mr. Lee´s tailor shop is our most successful launch campaign since I've been working at Playstation." Francisco Sayans. Interactive Media Manager. PlayStation.
李先生，为超级英雄和恶棍量身定做
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MR. LEE, TAILOR TO SUPERHEROES AND VILLAINS
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