Design and branding studio Trollbäck+Company recently partnered with NFL Network to create a 360 video brand refresh for its flagship GameDay franchise, which offers passionate NFL fans more than 15 hours of analysis, league news and highlights every Sunday. The new look reflects how Trollbäck+Company is helping sports and entertainment clients alike unify their brand across all platforms, especially as younger audiences increasingly turn to over-the-top and social for live sports.Given the rapidly changing nature of the content on GameDay, Trollbäck+Company made the design system flexible for the network’s in-house graphics team. Aesthetically, the content-first package extends the NFL brand beyond linear television, with stripped-back 3D elements in favor of a flatter, cleaner look for cross-platform clarity wherever GameDay lives. This graphic treatment is underscored by powerful football imagery and symbolism to deeply resonate with fans. An updated logo system aligns all five GameDay properties, and is one of the only assets to retain a 3D aesthetic.The job extended to the larger visual identity of NFL Network with an updated on-air graphics system featuring a custom-designed typeface. Partnering with the marketing team at the network and Commercial Type, Trollbäck+Company arrived at NFLN Tackle Black Sans, which maximizes legibility on all screens. The new typeface can now be seen on-air, as well as digital collateral, including websites and newsletters.CreditsBrad Allen, network producer, NFL NetworkCarlos Agüero, creative director, NFL NetworkDarryl Mar, art director, NFL NetworkAlex Moulton, chief creative officer, Trollbäck+CompanyJorge Peschiera, creative director, Trollbäck+CompanyMike Batista, art director, Trollbäck+CompanyErica Schrager, executive producer, Trollbäck+CompanyShannon Moore, producer, Trollbäck+CompanySarah Cohen, designer, Trollbäck+CompanyErin Kilkenny, designer, Trollbäck+CompanyPat King, designer, Trollbäck+CompanyDarius Maghen, designer, Trollbäck+CompanyChristian Palma, designer, Trollbäck+CompanyJon Smith, 2D lead/TD, Trollbäck+CompanyChris Foster, 2D animator, Trollbäck+CompanyParis Glickman, 2D animator, Trollbäck+CompanyChris Jung, 2D animator, Trollbäck+CompanyDarius Safani, 2D animator, Trollbäck+CompanyBen Nichols, 3D lead, Trollbäck+CompanyRyan Paterson, 3D animator, Trollbäck+CompanyHogan Williams, 3D animator, Trollbäck+CompanyEvan Kultangwatana, editor, Trollbäck+CompanySeptember Raines, editor, Trollbäck+Company