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Parle-G: 你的关系
案例简介:
Parle-G: 你的关系
案例简介:
Parle-G: YouAreMyParleG by Taproot Dentsu
案例简介:
Parle-G: YouAreMyParleG by Taproot Dentsu
案例简介:
Parle-G: 你的关系
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Parle-G: YouAreMyParleG by Taproot Dentsu
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Indian biscuit manufacturing brand Parle-G has rolled out a series of five films with the aim to reposition the brand as the 'Staple biscuit of India.'The campaign titled #YouAreMyParleG conceptualised by Taproot Dentsu features different people recognising the people who have made a difference in their life. The film 'Chess' features a student thanking his teacher reminiscing his childhood days when his teacher would give him a pack of Parle-G biscuit if he won and extra-classes on losing. As a result of her motivation and encouragement, he wins the World Chess championship and calls her his Parle-G (the person who inspired him). CreditsUmesh Shrikhande - CEOAyesha Ghosh – General ManagerPallavi Chakravarti – Executive Creative DirectorYogesh Rijhwani – Associate Creative DirectorApoorva Jain – Copy supervisorShashank Lanjekar – Head, Strategic PlanningAlmas Ahmed – Planning DirectorDurvesh Gaikar – Creative DirectorAmbalika Sen – Associate Account DirectorEkta Shah – Account Executive
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