Santa Girl每一年梅西百货的圣诞营销都备受瞩目，值得期待。今年，梅西百货再次携手 BBDO 纽约，温暖回归。《Santa Girl》讲述了小女孩Virginia渴望成为圣诞老人，并在节日当天达成心愿的故事。以此告诉观众：只要你相信，一切皆有可能。Virginia在电视上看到梅西百货的感恩节圣诞老人游行广告后，备受感染，也希望能成为一个“圣诞老人”，像他一样为大家实现愿望，将爱和欢乐传递给大家。可是当她在学校里说出愿望时，却遭到了同学们的嘲笑和质疑：一个女孩，怎么当圣诞老人？Virginia并没有因此放弃，她把自己打扮的和圣诞老人一样。Virginia不放弃的勇气和决心在圣诞节前夜终于得到了回报，在父母的帮助下，Virginia的愿望实现了。她乘坐着她的新“雪橇”在街上游行，并在邻居们的台阶上留下礼物，在这座还在沉睡中的小镇上传播奇迹和欢乐。梅西百货希望用这支温暖的视频来告诉观众：当你相信有奇迹时，任何事情都可以发生。Credits：Advertising Agency: BBDO, New York, USAWorldwide Chief Creative Officer: David LubarsChief Creative Officer New York: Greg HahnEVP, Executive Creative Director: Danilo BoerEVP, Executive Creative Director: Marcos KotlharCreative: Matt BrinkCreative: Adam LiveseyCreative Director: Taylor MarshSenior Art Director: Sho MatsuzakiVP, Group Executive Producer: Dan BlaneyProducer: Corie RosenblattSVP, Director of Business Affairs: Bernadette NaughtenSVP, Production Services Director: Jessica NugentSenior Business Affairs Manager: Adele SolomonVP, Planning Director: Steve PanawekSenior Strategic Planner: Alexandra BrittEVP, Senior Director: Corey CirilloAccount Director: Justin PerrelliAccount Executive: Maddy BellProduction: RESET ContentDirector: Garth DavisExecutive Producer: Megan MooreDirector of Production: Dave MorrisonLine Producer: Matt MacLennanDP: Adam ArkapawEditorial: WORK EditorialExecutive Producer: Erica ThompsonProducer: Chris DelarenalEditor: Neil SmithAssistant Editor: Audrey Weiner