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止痛药-短吻鳄
案例简介：更喜欢止痛药而不是通过治疗真正杀死疼痛原因的问题在巴林更加严重，那里的人们更喜欢短期缓解, 通常不知道长期补救和治疗的好处。在巴林，很多患有慢性背痛的人通过服用药片和止痛药来忍受这种痛苦。但是止痛药的问题是，一旦药物消失，疼痛就会回来。 因此，我们需要让人们看到这样一个事实，即使用止痛药只会延迟疼痛，最终会导致更糟糕的后果。通过这次印刷宣传活动，我们试图提醒患者，有一个更好的选择 -- 一个包括治疗和治愈问题，而不是采取短期措施的选择。 我们选择插图来突出巴林与大多数保健中心、设施和诊所相关的无聊、临床和药物广告。插图有助于打破印刷媒体上存在的 “冷漠” 信息。 通过插图系列 -- “鳄鱼” 、 “有毒废物” 和 “熔岩”，我们描绘了止痛药是如何延缓疼痛的。并最终导致更糟糕的后果; 如果情况严重，包括潜在的致命损害。因此，鼓励人们了解更多关于 KKT 脊柱中心和该中心提供的慢性疼痛治疗。
止痛药-短吻鳄
案例简介：The problem of preferring painkillers to actually killing the cause of the pain through treatment, is even more exacerbated in Bahrain, where people prefer myopically focus on short-term relief, often times unaware of the benefits of long-term remedies and treatment. A lot of people with chronic back pain, in Bahrain, live with it by popping pills and painkillers. But the problem with painkillers is that once the medicine wears off, the pain comes back. So, we needed to open people’s eyes to the fact that using painkillers only delays the pain and will eventually lead to far worse ramifications. Through this print awareness campaign, we sought to remind patients that there is a better alternative - one that involves treating and curing the problem than taking short term measures. We chose illustration to stand out from the boring, clinical and medicinal advertising Bahrainis associated with most health centres, facilities and clinics. Illustration helped break the ‘message apathy’ that existed across print media. Through the illustration series – “Alligators”, “Toxic Waste” and “Lava”, we depicted how painkillers only delay the pain. And eventually lead to far worse ramifications; including potentially fatal damage, if conditions are serious. Thereby, encouraging people to find out more about KKT Spine Centre and the chronic pain treatment the centre was offering.
Painkillers - Alligators
案例简介：更喜欢止痛药而不是通过治疗真正杀死疼痛原因的问题在巴林更加严重，那里的人们更喜欢短期缓解, 通常不知道长期补救和治疗的好处。在巴林，很多患有慢性背痛的人通过服用药片和止痛药来忍受这种痛苦。但是止痛药的问题是，一旦药物消失，疼痛就会回来。 因此，我们需要让人们看到这样一个事实，即使用止痛药只会延迟疼痛，最终会导致更糟糕的后果。通过这次印刷宣传活动，我们试图提醒患者，有一个更好的选择 -- 一个包括治疗和治愈问题，而不是采取短期措施的选择。 我们选择插图来突出巴林与大多数保健中心、设施和诊所相关的无聊、临床和药物广告。插图有助于打破印刷媒体上存在的 “冷漠” 信息。 通过插图系列 -- “鳄鱼” 、 “有毒废物” 和 “熔岩”，我们描绘了止痛药是如何延缓疼痛的。并最终导致更糟糕的后果; 如果情况严重，包括潜在的致命损害。因此，鼓励人们了解更多关于 KKT 脊柱中心和该中心提供的慢性疼痛治疗。
Painkillers - Alligators
案例简介：The problem of preferring painkillers to actually killing the cause of the pain through treatment, is even more exacerbated in Bahrain, where people prefer myopically focus on short-term relief, often times unaware of the benefits of long-term remedies and treatment. A lot of people with chronic back pain, in Bahrain, live with it by popping pills and painkillers. But the problem with painkillers is that once the medicine wears off, the pain comes back. So, we needed to open people’s eyes to the fact that using painkillers only delays the pain and will eventually lead to far worse ramifications. Through this print awareness campaign, we sought to remind patients that there is a better alternative - one that involves treating and curing the problem than taking short term measures. We chose illustration to stand out from the boring, clinical and medicinal advertising Bahrainis associated with most health centres, facilities and clinics. Illustration helped break the ‘message apathy’ that existed across print media. Through the illustration series – “Alligators”, “Toxic Waste” and “Lava”, we depicted how painkillers only delay the pain. And eventually lead to far worse ramifications; including potentially fatal damage, if conditions are serious. Thereby, encouraging people to find out more about KKT Spine Centre and the chronic pain treatment the centre was offering.
止痛药-短吻鳄
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Painkillers - Alligators
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基本信息
- 广告战役： #KKT Orthopedic Spine Centre-平面-9d93#
- 广告品牌： KKT Orthopedic Spine Centre
- 发布日期： 2000
- 行业领域： 生活服务 , 医疗/护理
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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Painkillers Only Delay the Pain Chronic Pain Treatment
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