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服务于好品味 (89 s)
案例简介：摘要 Royal caf é 于 2014年作为一个全新品牌创建，挑战长期市场主导者奈斯派索。罗比 · 威廉姆斯 (Robbie Williams) 作为一名 “为品味服务” 的特工，从头到脚代表了该品牌的排他性。凭借巧妙的跨频道故事讲述，caf é Royal 利用名人的嗡嗡声将自己定位为唯一真正的高端竞争对手。Caf é Royal 推出仅两年后，就在七个欧洲市场销售，极大地促进了咖啡胶囊市场的数量和价值增长。
服务于好品味 (89 s)
案例简介：SUMMARY Created as a completely new brand in 2014, Café Royal challenged the long-term market dominator Nespresso. Robbie Williams, as a secret agent “In the service of good taste”, represented the exclusivity of the brand from head to toe. With clever cross-channel storytelling, Café Royal has leveraged celebrity buzz to position itself as the only true premium competitor. Only two years after its launch, Café Royal is now distributed in seven European markets and significantly contributes to the volume and value growth of the coffee capsules segment.
In the service of good taste (89s)
案例简介：摘要 Royal caf é 于 2014年作为一个全新品牌创建，挑战长期市场主导者奈斯派索。罗比 · 威廉姆斯 (Robbie Williams) 作为一名 “为品味服务” 的特工，从头到脚代表了该品牌的排他性。凭借巧妙的跨频道故事讲述，caf é Royal 利用名人的嗡嗡声将自己定位为唯一真正的高端竞争对手。Caf é Royal 推出仅两年后，就在七个欧洲市场销售，极大地促进了咖啡胶囊市场的数量和价值增长。
In the service of good taste (89s)
案例简介：SUMMARY Created as a completely new brand in 2014, Café Royal challenged the long-term market dominator Nespresso. Robbie Williams, as a secret agent “In the service of good taste”, represented the exclusivity of the brand from head to toe. With clever cross-channel storytelling, Café Royal has leveraged celebrity buzz to position itself as the only true premium competitor. Only two years after its launch, Café Royal is now distributed in seven European markets and significantly contributes to the volume and value growth of the coffee capsules segment.
服务于好品味 (89 s)
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In the service of good taste (89s)
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基本信息
- 广告战役： #In the service of good taste#
- 广告品牌： Café Royal
- 发布日期： 2017-10-01
- 行业领域： 饮品/饮料/冲饮 , 饮食/特产
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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