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Venmo: 传教士的小马
案例简介：
Venmo: 传教士的小马
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Venmo: Pony Up by Preacher
案例简介：
Venmo: Pony Up by Preacher
案例简介：
Venmo: 传教士的小马
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Venmo: Pony Up by Preacher
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Popular money transfer app Venmo has rolled out its first nationwide TV spot. Created by Austin-based agency Preacher, the campaign aims to show users that Venmo can help take some of the awkwardness out of splitting happy hour tabs, restaurant bills and monthly rent. In the commercial, Venmo users are shown literally riding atop ponies as they 'pony up' their payments. In a company blog post, Venmo said that the 'Pony Up' campaign “is both a twist on a common phrase and a reflection of what makes Venmo so special: it removes the awkwardness of asking someone to pay you back, and makes payments fun.”
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